To get the seal of approval from your visitors, there are many ways you can improve your trust ranking with them, and make your blog more user friendly. The first thing to do is publish a picture of yourself, even with your family, on your blog. This allows people to put a face to words, and should be a golden rule. All too often, you will see a website that is clinical and not in the least bit persona; to the author. If you are willing to go out on a limb and show the world your face, then that speaks volumes. Another golden rule is video. You should use multimedia on your site if you can, and learning how to use simple software like Camtasia, or even software like Cam Studio (which is open source), is not too difficult.

Once you have put your face and your voice out there, you may as well go the whole hog and give people your telephone number. This is one of those situations when you may wish you had thought it through a bit better – but adding a telephone number to your site can really make people feel at ease. Whilst they may email you with any questions, or use Skype, they will rarely call you anyway. But giving people that option is awesome, and will reap rewards in the long term. You do not have to be a salesman, just a person.

Besides the above methods, one amazing concept that some bloggers forget about, is a newsletter system. Newsletters enable you to contact the people that are putting money in your pocket, so it is always worthwhile having. You can give people anything for free so that they decide to sign up to your newsletter, just make sure they sign up! One of the oldest sayings in the IM industry is “the money is in the list!”. It is a saying for a reason…

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