There’s a saying that the list is the ticket. The ticket to freedom. The ability to fire the boss, freedom from debt, freedom from worry, freedom to move to wherever you want in the world. There is a dynamic involved with the the generation of prospects via list creation that is different depending on the style of marketing. It is the typical quality vs quantity paradigm. There are those that try and get any name on the list and will aggressively market to that list. As fast as people get on that list they will leave.

However, the situation is different for those using attraction principals to build their lists. They are providing value to the list and because of this they not bailing at nearly the rate of the others. Why? I may sound like a broken record here but people do not want to get sold to! If you are aggressively selling to your list before they know who you are or know what motivates you or other personal characteristics you are just simply another salesmen to them. Even if they do not leave the list they will be extremely wary of anything you have to offer. The ones that are following the attraction marketers are learning and getting educated each and every email. They are actually looking forward to their next email. They may not be ready to enter any of your opportunities but as long as they continue to get value they will stay on the list and eventually after they learn more about you and your opportunity or product, and how to market, they will buy.

Needless to say, one list will not be quite as large as the other, but will have a much higher quality. One will not have had to use aggressive sales, or as I heard in a webinar this week, any selling at all. If you’ve done it right, and have brought people into your business based on attraction principals, if for some reason that business went south, you will have willing new partners in any new business that you choose to enter. Not so with the other. Now that’s the ticket I want.

Photo Credit
Hryck