ChrisKilber.com

Health · Wealth · Freedom in a Modern World

Tag Archives: Traffic

Traffic from unlikely places…

August 27th, 2010

A recent trip to the store left me quite bemused and a little angry with myself for not finding a perfectly good marketing method that was so simple, it was laughable. I was so intrigued by the marketer that they got a call from me, whereupon I asked about their reasons for marketing in such a way. How it started was with me picking up a business card that was left on a countertop in a store. On it were the words “Lay-Offs”, “Redundancy”, and “We can help”. Having a friend who had just been laid off, I picked up the card, and when I got back to the house, I looked at it.

The person who had gone ahead with this marketing style told me it was nothing new, and people have been doing it for some time. The reason it works so well right now, is the fact that millions of people have been hit by credit crunches and economic downturns. The actual proposition on the card was to get people enrolled in online marketing coaching, and the owner wasn’t half bad. The entry fee was very low, making it accessible to most people, and that’s why it worked so well. Problem + solution + accessibility for target audience.

When you are considering your next marketing campaign, remember that you are talking to people, and people like to be helped with problems. The first paragraph of every marketing copy that ever worked is about problems and solutions. Begin by addressing a problem that your target audience needs solving, and you will get their attention, and generally retain it throughout the copy. If you are hitting all the right notes with your copy, and can genuinely provide help to people, then you will get buyers – it is that simple. Every testimonial you get should be published, and do not be shy about the work you are doing. Make sure people know what a kick you get out of helping these people.

Link Wheels

August 23rd, 2010

Anyone that knows anything about search engine optimisation understands that link wheels are a big part of this and can have a large impact on your website and any future business that you could possibly do. When first explained to a person, link wheels can sound very confusing and seem too overwhelming to understand. When a person does not fully understand something, there is little chance that they will ever actually do it/get it done. However, when explained in the correct manner and in a way that anyone can understand, you will soon realise that link wheels are relatively easy to learn about and therefore, relatively easy to accomplish yourself for your own website. Link wheels really can change the way in which clients are attracted to your business. You literally will have links all over the web pointing directly to your website, generating more real traffic and therefore, in the long term, making more of those sales!

As well as providing links and therefore new clients, the link wheels are also a great way to boost your rankings on the search engines like Google. As part of a link wheel package, if you decide to hire someone to do this job for you, is article writing. If you are uploading regular unique content to your website everyday with your keywords of choice, the search engines will soon pick up on this and begin to notice and “like” your site a lot more. Another major aspect of the link wheels are the video creation and submissions that are regularly part of the package price. A short video will be created based around your website and its products and then submitted to certain directories in order to build up your links. When all of these links are live online, you will soon start to see the benefit of link wheels, even if you have been sceptical up until now!

Curiosity is Cool for a Marketing Cat Like You

October 27th, 2009

coolcatOne way you can get traffic to your blog is to get people returning to your blog over and over. You should have a heavy emphasis on your returning visitors. After all, they took the time to visit your blog before and if you can keep your content valuable there is no reason they won’t come back. Yes, people like the valuable information that you provide, but they also enjoy you. Gary Vanerchuck says in his latest book, CRUSH IT, that we have to admit there is a bit of voyeur in all of us. I’m not sure about that but I do know people are curious.

My Mistake
One thing that I may be guilty of but have remedied recently is letting people know more about me. I was remiss in stories about “me”. These stories are the things people like to read. They do it for many reasons. The number one reason in my book is curiosity.

Welcome Curiosity
Curiosity may kill the cat but it will not kill the sale and this is why. If you look at the experience of someone visiting your site, they not only look at the content but also try and make formulated hypothesis about the characters they read about as well. The truth is that people love stories. They like to relate to the story and the characters they read about. They like to read about preferences, history, culture, and practices. They want to be a part of the plot. They do this by finding and reading information about you and those who leave comments on your blog. See http://www.chriskilber.com/using-psychology-to-sell/. The better you are making yourself someone that your readers can relate too, the more they will return.

Curiosity Raises Questions
Curiosity also makes people ask questions. These are usually not questions verbatim to others but questions they ask themselves. If you can figure out what they may be and answer them you then positioned yourself as someone who has great insight and can be considered an authority in your potential customer’s eyes. If you are clever you can also craft your writing to lead people to ask questions to themselves and then answer them. Not only will this build insightfulness into your writing but they will also gain their trust.

Focus on Readers
An aspect of using curiosity in your marketing is that by focusing on the curiosity of your potential customers, you can use it to provide value to your readers that are based on their questions and needs. It will help you hone in on value. Traditional sales and marketing has you always focusing on getting the sale, the closing, or qualifying. These tend to devalue the customer which is the farthest thing from what you want to do.

Respect
Using curiosity helps reinforce that it’s the relationship, not the product that sells. It may surprise the potential customer in a positive way by re-framing their expectations and view of you. It shows the potential customer that you can focus on things outside of yourself and your product. The customer or prospect will also realize you have a process that respects the customer. By using this approach you will always have a reasonable and best possible excuse for a follow up call. Finally, you will gain enormous respect.

Summary
So you see curiosity can helps both the potential customer and you by staying focused on the customers internal and external questions that they may have. You can use this to come across as being insightful and an absolute authority in your niche.

Questions
Have you use curiosity to help attract customers or clients?
What was it specifically?
Do you have any examples that you particularly like best?

Learn Without Memorizing

October 13th, 2009

tsnPart of being an entrepreneur involves having to where many hats. If you’ve been studying using social media for your marketing there are a lot of things to remember. In the context of having to be as efficient as possible through daily habits, there are many things we have to remember that matter greatly. While no single task involved with it is extremely difficult, having to remember them all can be challenging, especially when literally the next day you may be teaching someone else what you just learned today.

With that I offer you a blog post called How to Learn Without Memorizing written by Scott Young on a Blog site called Think Simple Now. In it he describes a completely different system of learning by connecting ideas together. Scott describes this as creative learning.

What I’d like to advocate in this article is a more creative, spontaneous form of learning than the style you were probably coached for in school. Instead of repeatedly scanning the same information for minimal benefit, invest your time learning in creating connections with the information you are learning. Not only is it a more natural way to learn, it isn’t painfully boring like most memorization tasks are.

He goes on to describe many different strategies that you can implement as well. I find this kind of learning fascinating and will certainly delve more into it. I may even try and use it to try and explain some abstract technical information. Don’t be surprised if you find it in one of my later 101 traffic generation strategies in the near future.

Not only is this post interesting but the whole blog seems to be as well. Again it’s called Think Simple Now.

Have a remarkable day.

101 Daily Traffic Strategies

October 7th, 2009

signI’ve been on a campaign of sorts to get people to sign up for my “Daily 101 FREE Traffic Generating Strategies”. Over 100 of you have. I appreciate it very much. I’m going to give you a link to one of them as a sample below. I think you’ll find that these are much more than simple 2 or 3 sentence tips.

Some of the Traffic Generating Strategies use video and even audio in addition to in depth analysis of various topics whose central theme is to get more traffic to your blog. Each of the Strategies are worthy of posting or creating an E-book from. Some of the titles are, “Acknowledge and Engage”, “Commenting”, “Making Your Blog Exceptional”, “Making Your Opt In Go Viral”, “Personal Branding”, and “3 Essential Things You HAVE To Have on Your Blog”.

Here is a link to just one of the them. 101 Traffic Tips | #11 | Commenting. This is an example of only part of one. I also have ideas, commentary, and strategies contained in the Daily notification email as well. They are not simply an email pointing to the link. There is content there as well. As you can see, it is almost like having a blog behind the blog. There’s no reason you shouldn’t sign up.

You can sign up on the right hand side or at Daily 101 FREE Traffic Generating Strategies.

I have an ongoing CONTEST as well. I am giving away a copy of Jonathan Budd’s “Top Producer Mastermind Formula” valued at $500. When following the strategies of mine in conjunction with Jonathan’s you will have a winning combination and will become a Top Producer.

Let your friends know as well.

Have a remarkable day!

Discover How To Create Irresistible and Tempting Titles

September 25th, 2009

I had a few questions about titles this weekend. I’ll bring this old post out front and center once again in case you missed it.

titleWhat’s in a title?
How you title things make a tremendous impact on whether people will read or consider reading content. In this context, content is in the form of emails, blog posts, tweets, Ezine articles, and other forms of communication that you want others to read. In all cases the main goal is to get people to open, click, or otherwise save or bookmark for reading later. Let’s examine some of the forms of communication.

Email Subjects
The title is contained as what in email parlance as the subject. Subjects are treated a little bit differently based on who the email is coming from. The difference is based on one thing. That is trust. If the email is coming from someone they trust, friends and family for sure, they will open. But there is also information that was requested and comes in the form of newsletters, RSS feeds, and other aggregations of information. If someone doesn’t recognize the senders name they are typically going to look at the subject and make a determination as to what they are going to do. What the subject contains will determine the reader’s next actions. If it’s from you, you want to have as an inviting subject as possible.

Blog Post Titles
A blog post title works in the same way as a subject line in an email. Your objective is to get people to read your post. Hopefully, when your blog post is syndicated throughout the Internet via Twitter tweets, Facebook notes, blog backlinks, email bodies, and other forms of electronic communication it will compel people to open and read it. Another factor that has to be considered in blog post titles is the SEO factor. Your title should both contain a keyword or two and also be relevant to the content that is contained in it. If you have a title about cars, your content better not be about plants. I’ll talk about some of the psychological factors below.

Ezine Articles
Titles should work the same way as blog post titles but should probably have more of an emphasis on keywords than actions or questions contained in the title. Most people simply do not search Ezines. They use Google and Google recommends the Ezine articles to them. The more SEO friendly the title, the better the ranking and higher it’s possibility to be towards the top of the search. I also recommend your resource box contain a link to your blog.

Twitter Tweets
Now tweets per se don’t have the concept of a title but it should be contained some where in the 140 characters. Having important attention grabbing phrases that are contained in the actual article with the title in your tweets will help people feel compelled to click them and follow the link over to the source. Using certain psychological keywords will raise the probability of the tweet being opened. They will grab the attention of the readers.

In all these examples, if you understand underlying psychological impulses and urges you can use them to your advantage. So if we ask the question, what do people want?, what do people respond to?, what do people have an interest in?, and are people interested in?, this should provide us with some clues to help formulate a title. Here are some different types of titles that you should strive for?

Types of Titles

  1. Tell them something true about them and then tell them to take action.
  2. Create compelling curiosity.
  3. Make claims that are almost unbelievable.  (Be able to back them up)
  4. Create something of high interest to target direct interests.
  5. Use humor.  If you can make them laugh they will click.
  6. Inspire and motivate them.  If they feel good about themselves and they will act.
  7. Make them mysterious.  People like mysteries.
  8. Appeal to their logic.  Restate something they believe strongly.

So these are the categories or types of possible titles or subjects that can be used.  Now that we know what it is we need to formulate what words can we use that will compel people to act.  We need to use words that influence, persuade, and motivate people to act, (click, read, signup, etc…).  This can be accomplished by using words that can help people image something.  They are words that describe things in ways that make them bigger than life.  They are words that evoke emotion.  Here are some words that will practically compel people to their natural predispositions to investigate things that are curious, humorous, mysterious, logical, interesting, and bold.  This of course is not an exhaustible list.  They contain:

Words to Use

irresistible untold boggle double
triple quadruple unstoppable potent
banned phenomenal willing calculated
psychological seduce spell binding unable
magnet effortless insatiable secret
record-breaking amazing cutting edge incalculable
absolute thrilled legendary boost
enhance improve benefits enjoy
reduce release loosen combat
discover achieve counter increase
how-to discover master create
generate optimize enliven improve
advanced cultivate progress revamp
refine upgrade align balance
cheerful enthusiastic inclined zealous
attract allure induce invite
tempting follow substitute uncomplicated
simple agile knowing powerful
able clever straightforward intricate

Conclusion

The list could go on and on. Using these words in your titles and subjects along with a keyword will work wonders for your traffic. Take the time to craft titles that will draw people into your world, get them to click it, and then read it. Spend more time on this aspect of your writing and you will be guaranteed to see results.

What other words do you like to use?
What are some titles that you’ve used that have worked for you?

If you enjoyed this article I would appreciate if you click the link below to tweet this post. I’ll use these concepts as examples to craft the tweets for this post.

CLICK HERE PLEASE TO TWEET WITH A CUSTOM MESSAGE

Thank you.

Your Chance To Win

September 19th, 2009

I’m having a contest, actually a drawing, where I will be giving away a sealed copy of Jonathan Budd’s “Top Producer Mastermind Formula.”

tpmf

“You’re Literally Moments Away From Having In
Your Hands This ‘Exact’ Step By Step Formula
You Can Use To Easily Become A Top Producer
In Your Current Company, And Sign Up More
Customers, Crank Out More Distributors, And
Put More Money In The Bank Then You Ever
Have In Your Life Before… Guaranteed.”

As mentioned at the bottom of the post “Content Syndication News” I am giving away a copy. To enter, simply signup for my 101 Traffic Generating Strategy Series over on the right. That’s all you need to do. Once the count reaches 303 I am going to have an online drawing.

Here is the website giving more description of what it is.
Top Producer Mastermind Formula

Good luck and make sure to tell others.

Made My Day

September 18th, 2009

maslowMy Twitter Account
Yesterday I was looking at my twitter account and ran across these two tweets. It made me feel great. I have the ability to drive a lot of traffic but rarely are they ever to a page or site that says to purchase anything. They are simply posts that help inform, educate, show how-to, help to make decisions, and to motivate. They offer value. Of course not everything that gets tweeted is advertising or spam, there are a lot of great quotes and links to breaking news. Sad to say though is that the majority of it is just that, advertising and spam. People just don’t understand that people don’t want to get sold to. They still have the old school mentality and are using Twitter as a advertising portal. They don’t get that when people are put into situations where they are being sold to, their natural tendency is to run away.

Dr. Joyce Knudsen
It appears Joyce had a lot more to say than she could in a tweet so she had to have two. I’ll bet my tweets stood out like a sore thumb. I get a lot of the same types of responses on my Facebook page as well. I treat it the same way.

knudsen

As contradictory as this sounds, online marketing is a people business. It’s about nurturing relationships. About helping and educating people that you’ve come to know. It’s about sharing your personalities and nuances with each other. It’s empathy and understanding. Selling is never about the product. It’s about relationships.

Thank you so much Joyce!

Joyce is an Image Consultant Trainer and Joyce can be found on twitter @drJoyce_knudsen and her blog, The Image Maker, Inc.

Content Syndication News

September 17th, 2009

webProviding Phenomenal Value
I’ve been a bit derelict in my duty and have been a bit sparse on my posts. I have been working on some projects related to this blog and you should start seeing some more concrete content and some action items that you’ll be able to implement. What’s the purpose? Well it’s to drive a lot more traffic to your blog. In fact, I’m sure of it that you’ll be getting more traffic. You’ll be able to start converting sales in your funnels and building your lists. “That’s a bold statement there Chris”, I can hear you saying. Why am I saying this? I’ve had some concrete examples that I implemented earlier this week and have had some fantastic results. As you know I’m big on leadership and one of the tenets that I’ve taken to heart over the last 6 months is to provide value to others. Phenomenal value. Not only do I want to provide content that educates, informs, shows how to, helps people make decisions, and motivate them, I also want to make sure what I provide them is something that is efficient and has solid reasons to why I do things the way I do. IN my mind, If I can’t, then I’m not doing my job.

Sign Up to Learn More
This post contains some nomenclature that not everyone is accustomed to. If you sign up for my 101 Traffic Generating ideas on the right hand side of this page you will learn about what exactly I’m talking about and how it can catapult your traffic.

Great News For You!
One of the things that I did earlier this week and am excited to share with you was to implement a strategy with a customized web site I built to help with content syndication. It integrates with bit.ly and some other twitter tools. It’s about 95% ready for prime time and you will be hearing more about it in the near future. On Monday morning I went through a cycle of what would occur if I had a content syndication group or tribe. This would be a small group of 5 people. I syndicated 4 other people’s last blog post. I created a flood of tweets that was syndicated to my twitter followers. As I write, the 4 different blog posts received 394 hits, 323 hits, 233 hits, and 170 hits. These were distinctly because of my efforts. The statistics were tracked by bit.ly. They averaged around 280 hits each. So lets do the math. If you write 2 posts a week and have one of your tribe members syndicate it. That would be 2 x 280 = 560 unique hits to your blog. Well you wouldn’t have just one tribe member do it, you would have 3 more. So the number of hits to your blog would be 4 x 560 = 2240 a week. Then 4 weeks x 2240 = 8960 hits a month. What is also exciting about this is it should only take about 1 hour per week per tribe member. The time it took me to drive the traffic mentioned above was about 80 minutes. If you have time for 10 or 20, why not? So with 10 it could be 20K visitors a month. 20 could be 40K visitors a month. What it comes down to is you just need to create quality content for others to syndicate and syndicate theirs. There will be more to come on this for sure.

Proof of Concept
Secondly, because I have tangible proof of this working I had some people start calling me a expert in the area and it is something that really excites me, I decided to specialize in it. It really does cover many things across many applications and social media sites and using social media in general. There are best practices and strategies that can help you optimize your experiences and results. These are things that I provide in my training package in depth and will be covering fairly well in my 101 Traffic Strategy series that you can sign up for.

Focus on Content Syndication
So I will be covering the same types of things that I have in the past but you can start expecting more dealing with content syndication. I also will be giving away a sealed copy of Jonathan Budd’s “Top Producer Mastermind Formula” retailing at around $500 smackers after I receive 303 opt-ins. I’ll figure out a way to randomly draw a subscriber. It could be you. And one more thing. Shoot me an email at chris.1.blog@gmail.com telling me about 10 people you told about my blog and how you told them to sign up for the 101 Traffic Strategies. If you do so, I will shoot out a blast of traffic your way. Make sure to give me the url of your blog.

Have a remarkable evening.

One-on-One Training

August 5th, 2009

<big> Personalized One-on-One Training and Coaching

If You Are Ready For Extraordinary Abundance and Are Ready To Manifest Your Goals To Reach That Level, Then Read On. I’m Going To Show You Some Training Right Now That Will Allow You To Scientifically Start Generating As Many Leads On Demand As You Want and How To Earn Money From Multiple Income Streams Just As Easily As One.  You Can Be Signing Up New Partners In Your Business On Complete Autopilot Using Nothing But TECHNOLOGY To Do It…

Napoleon Hill coined the term “Mastermind Group” as we know it today. It is sometimes referred to as the an “Inner Circle” where a group of entrepreneurs work together by challenging each other by raising the bar, implementing goals, brainstorming ideas, and supporting each other with total honesty, respect, and compassion. On a smaller scale, personal one-on-one coaching helps you to achieve the same goals. A one on one coach or mentor will give you their experience, skill, and will instill confidence in you as well as teach you the skills you need to be successful. You will gain real tangible progress and experience that will help your business and family life grow. Personal one on one training can shave off a years worth of your time, not to mention thousands of dollars chasing opportunities one after another without know what your doing.

<big> Your Very Own One-on-one Personal 8 Week Social Media Marketing Training Program

During your own eight 1 hour private one-on-ones you will learn:

The fastest and quickest way to learn the secrets behind getting 100′s of leads per day on the Internet.

A way to position yourself in the front of new trends hitting the Internet. Most don’t require much money.

A way to position yourself to where your prospects will literally be seeking you out. You will stand out amongst all the rest who are marketing the same opportunity or product.

A way to give yourself “Celebrity” status on the blogosphere and attract a massive avalanche of free traffic from the Internet for your own business.

A sure fire way to develop yourself as a true professional and authority of your niche while at the same time having people literally seeking out to work with you or buy your services.

A way to convey scarcity where you will be able to double or triple the amount you make others think you, your product, or time is worth.

A way to make people outright feel foolish for not joining into business with you or buying your services

Being a success by being an entrepreneur is not rocket science. It’s a skill that you CREATE within yourself. Most everyone who has been in this business has at sometime, had a mentor or coach. They recognized the desire to learn much more quickly and acted on the challenges confronting them. They recognized the advantages of learning from the experiences of a mentor and coach as well as the months upon months it would save them.

You also get:

Training in what ‘Branding’ is, and why it’s the most important thing you will have to learn. It will also be the easiest to learn as well!

Training in the most popular social media sites, Twitter, Facebook, and Youtube. You will get the best practices that position you in the top 3-5% of all those who use this media. You will stand out for NOT doing the things everyone else is doing.

Training on Blogging. I will teach you to “BRAND” yourself using your own blog as a central hub of all your activity. You will learn how to set up your blog, how to post and create pages, how to give it all the bells and whistles so it looks appealing, how to use it to attract the leads, and most importantly how to build a list of hungry prospects that you can market your products and services to.

Training on how to develop a Content Syndication Network. You will learn what it is, why it’s important, why your competition will want to start working with you, and how to implement it.

Marketing strategies that will create multiple streams of income, of which many will be automatic month after month.

A training guide that will outline and explain all the strategies that will be taught over the course of the 8 weeks. It will explain in detail all the training that will be covered.

“You Will Be Able to CRUSH the Competition By
Following These Strategies and Principals”

Hey there is a lot of information that you can obtain out on the Internet. But you have to sift through all the chaff to find the nuggets, and that’s only if you can even identify them. There is a lot of material, systems, programs, and other things being touted out there and it can be hard to know what to specifically do. A proven method that makes sense and has a proven track record is the way to go. If you have the desire to succeed and the drive and ambition to do so, there is no way you can’t do it. If you implement the things I will mentor you in and use the methods, the right resources, the tools and strategies, and PRINCIPALS I teach you, there is absolutely no reason you can’t change your life forever. This is absolute life changing information.

If you want to become one of free, really free from the confines of your BOSS, someone who took control of their own life, someone who grabbed hold of today’s advantages of technology, then you need to take action. Dreams amount to nothing if you don’t take action. Save yourself some money and time by enrolling in my personalized one-on-one training. The mentors I have been training with over the last 12 months charge nearly $1000 dollars an hour. Most of what I will be training you in originated in things I learned and practiced from these 7 figure earners. This training could easily be worth $2000-$2500 dollars or more. I’m not going to stretch this out and count down the price, I respect you to much for that. I’ll just give you my bottom line. $797 dollars.

But wait, there’s more. If you sign up today you will also get an additional $399 value. I will provide you with a reduced price on your very own turn-key professionally branded blog with graphics of your supplied photos. I won’t be giving you just a skeleton but a Premium Blog that has all the bells and whistles built in as well as something that will scream YOU, Inc. You will be ready to go in under a week.   For a reduced price of $249 you will get

  • Custom Pages for your About Page, Opportunity Page, Contact Page, Newsletter Page, Site Map Page.

  • Plugins that will help you easily get syndicated, easily get optimized for SEO (Search Engine Optimization), that will make your visitors curious and want to look around on your blog site, ways to engage your visitors to comment and interact with the site, that will integrate the social media sites into your blog.

  • Widgets that make navigation easy for your visitors, that provide the newest items on your blog such as posts and comments, really cool looking tag clouds, social media badges that link to your social media sites, opt-in boxes to capture your visitors information. and other requested functions (if possible).

  • 2 hours of training on all the ins-and-outs of your blogs back office.

Again, this will totally customized for YOU.   This will be before your very first one hour session.

And still more. You will receive a site for your very own Content Syndication Network management, that you and 2 syndication partners can use FREE for 3 months.  With it you can effortlessly syndicate your partners content and they yours.  While this can be done manually, this site will SAVE you 75% of the time required.  Do 8 hours of work in 2 hours! If you want more partners they will have to join.  The current price for this is $5.49 a month.

And even still more. If you want to train with a buddy or two at the same time, I will drop the price to 2 people for $1249 and 3 for $1649.

There is a wave of people wanting to enter the internet to make a living.  It’s no secret that the economy is in bad shape and very little reassurance on the horizon.   The bottom line is that with the Personalized One-on-one Training and Coaching there is no reason you can’t be one of them.  With the techniques I will show you, you can stand out among all the others who won’t know and understand what you will.

Number of Students

Number of Blogs

As always, have a REMARKABLE day!

Chris Kilber

ChrisKilber.com

Health · Wealth · Freedom in a Modern World

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