- Automate most of it
- Get others to help you do it
- Start implementing strategies you don't see elsewhere
- Spend more time creating content
- Spend more time networking
Archive for Social Media
Oct-09
13
Learn Without Memorizing
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Part of being an entrepreneur involves having to where many hats. If you’ve been studying using social media for your marketing there are a lot of things to remember. In the context of having to be as efficient as possible through daily habits, there are many things we have to remember that matter greatly. While no single task involved with it is extremely difficult, having to remember them all can be challenging, especially when literally the next day you may be teaching someone else what you just learned today.
With that I offer you a blog post called How to Learn Without Memorizing written by Scott Young on a Blog site called Think Simple Now. In it he describes a completely different system of learning by connecting ideas together. Scott describes this as creative learning.
What I’d like to advocate in this article is a more creative, spontaneous form of learning than the style you were probably coached for in school. Instead of repeatedly scanning the same information for minimal benefit, invest your time learning in creating connections with the information you are learning. Not only is it a more natural way to learn, it isn’t painfully boring like most memorization tasks are.
He goes on to describe many different strategies that you can implement as well. I find this kind of learning fascinating and will certainly delve more into it. I may even try and use it to try and explain some abstract technical information. Don’t be surprised if you find it in one of my later 101 traffic generation strategies in the near future.
Not only is this post interesting but the whole blog seems to be as well. Again it’s called Think Simple Now.
Have a remarkable day.
Sep-09
28
101 Traffic Tips | #9 | Content Syndication and Reciprocity
Posted by: | CommentsToday I’d like to talk about reciprocity. Reciprocity is defined in the dictionary as
“A reciprocal condition or relationship”. You typically here it in relation to laws between states based on a pre-arranged agreement of some type. In our marketing world we also hear the term thrown out a lot. Though it means almost the same thing as above with regards to it being between two or more people, it is far much less of a formal agreement.
It’s been my experience that I haven’t ever seen this type of reciprocity, being “you scratch my back, I’ll scratch yours”, ever enforced with an actual document of some type. I’m not saying they don’t exist, but I haven’t ever seen one. The scratching were talking about here is a mutual unwritten rule that deals with content syndication. That is to share each others content, whether it be an Ezine article, blog post, Youtube video, or a social media comment. If you are made aware of it and it fits your definition of having value that people that follow you would like to read your task is to syndicate it through various means. This agreement is usually lose coupled and there is no enforcement mechanism in place.
So what can make sure that your content will be syndicated? Nothing, other than your word or honor. But if we are to be practicing true attraction marketing while affiliating and associating with other like minded individuals aren’t we really saying “What goes around comes around”? Indeed. If you are lax in your agreement, the market, in this case time being the commodity, the playing field will be leveled. What you put into syndicating efforts for others content is what you will get back.
Now there’s a few important variables that need to be considered. Syndication is really a matter of numbers. If someone has 2000 Facebook followers and 5000 Twitter followers and is compared to someone who has 4000 Facebook followers and 10000 Twitter followers, who is standing to gain more traffic if they syndicate in the same manner? The person with the lower amount will. Because of this, it is best to have agreements or syndication groups, (Tribes), with a fairly similar amount of influence. Each one should have a similar number of followers and friends.
Lastly, all of the things said above can be thrown out the window when it comes to leadership. If you are in a leadership role as someone in a business arrangement, let’s say an MLM company, it is your obligation to help your down-line create and generate business. This is true of at least maybe down to a few levels (each organization will be different) as there is a point of diminishing returns if your time is used by which you have no direct benefit. If they are using the internet to attract potential business partners you should syndicate their content regardless of their numbers. You will also want to aggressively get their numbers up and teach them so that they will eventually get to teach their down-line.
So that’s my philosophy regarding reciprocity in regards to content syndication when it comes to new or fairly new people. With that being said, someone with 3200 Facebook friends and 21,000 Twitter followers can garner a nice share of traffic to their tribe members. I personally have 1 business tribe, and a very loosely coupled tribe that I’ve been syndicating over the last month. I’ve seen some great tangible results. There are some I’ve driven over 400 unique visitors to in a 3.5 day period. This has happened in a few cases. Others have been mostly in the 300 range with a few in the 200 and 1 in the 100 range. As an average I would say I can generate 275-325 unique visitors per blog post that I syndicate. If I had 10 others with as many following and we syndicated in the same manner for each of our 2 blog posts per week, we could expect to have 300 visits x 2 per week x 4 weeks x 10 syndicators = 24,000 unique visitors to your blog each month.
If you could get 3% of them to opt-in to your auto-responder you’d have 180 new names a week. There’s no reason you couldn’t have 10,000 names at the end of one year.
If you have 2000+ Facebook friends and 12,500 Twitter followers or more and would like to start a committed content syndication group give me a shout in the contact link on the top of the blog. I’m looking for those 10. I’m working on some software that can make the syndication time commitment less than 4 hours a week.
Have a remarkable day.
Help me out and click
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more people about the
101 Traffic Tips.
Thank You So Much Everyone!
Have a remarkable day!
Sep-09
22
101 Traffic Tips | #5 | Philosophy on Tools
Posted by: | CommentsWelcome everybody! I hope you’re enjoying the items I’ve been giving you. Today I’d like to talk about a misnomer that most people get wrong. Most people believe that everything that occurs around us revolves on technology being the key driving force. Yes it’s true. While there is a lot of technology, it is really based on primitive social and behavioral sciences or psychology. It’s very interesting to see how different technologies just end up becoming tools for us to communicate and interact in a way that we choose. The underlying supposition that we adapt our behavior towards technology is incorrect. It is technology that adapts to us.
With this in mind, we need to be cognizant of what and which tools we choose to use. We want to pick a tool belt that is efficient, easy to understand, and makes some of our routine and mundane tasks much easier. Over complicating things can create a psychological animosity to some of these tasks and this is the farthest thing from what we want to accomplish. After all, we want to have some fun in our work, not just painstaking repetitiveness. We don’t want our tool selection to pull us back. Sometimes using notepad, a calendar, and a white board can accomplish more than the fanciest new software.
Likewise, one needs to understand that there may be software that does seem a little daunting when first using it. While this may be the case, there may be inherit efficiencies built into it that will save hours of work. If you use this tool a lot, it will save you even more hours.
Not all software is written the same nor does it all behave in a consistent manner. Each software vendor or social media site has its own pluses and minuses. The ones used in social media vary widely. While none of them are overwhelming by any means, there is a lot of interacting that needs to occur for maximum utilization. Sometimes it the combination of uses that can maximize the time spent and the results of that one is trying to accomplish. This is especially true for social media marketing.
With all this in mind our goal of social media is to drive traffic to our blogs as a central hub and to capture their contact information in our auto-responders. We need to situate ourselves as an authority figure, engage in dialog, create a two way conversation, provide useful and valuable information to people, and eventually invite them to our blogs. Many times the person has already visited because you were able to help them on some topic that you had previous information on. In the next segment of the series I’m going to start with various tools that I use. There are so many I know that I’ll end up missing some that you may already use or are because they are unfamiliar to me.
But for the one’s I do use, I’ll give you examples of what I do, why I do them, when I do them, with some live examples, and some results.
Help me out and click
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more people about the
101 Traffic Tips.
Thank You So Much Everyone!
Have a remarkable day!
Sep-09
07
It’s A Message
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Social Media Boom
Well it seems now that social media marketing is like a shiny new silver dollar and almost everyone is waking up and getting involved, as they should. There’s no question that social media applications are becoming central to our online lives, and soon social apps will be an integral part of the very operating systems we use. People are using Twitter, Facebook, and Youtube like crazy, and there are no signs of slowing down.
But Don’t Forget
What everyone still needs to realize is that as neat and nifty these online applications are, at the heart of it all, especially for marketers, is they are used to convey messages. You can never forget that these new social technologies are simply different and new ways to communicate. You also need to know that technology by itself is not can not compel anyone to do anything. You need to make sure that you don’t get the social technologies mixed with the message.
It’s Still A Message
So now we know that every status update, Tweet, and Facebook message is nothing more than a communication between a sender and on the other end, a reader. What your message says and how you say it are what matters. Don’t get caught up in the hype of Web 2.0 when it comes to conveying your message. At the core of it all you still need to deliver relevant messages, whether it be Facebook, Twitter, or an email campaign. Make sure you communications deliver a persuasive call to action because when it is all done and said, it’s still only a message. How you choose to craft and convey the words in it will make all the difference.
Aug-09
28
Twitter 101 – Tools For Twitter
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Twitter has earned a reputation for not only super communication, but for actually improving your life. People can use it to expand their social circle, promote their side business, keep their coursework organized, and more. These tools will help you for whatever purpose you want to use it for.
Twitter Analysis
If your goal is to be popular and influential on Twitter, be sure to check out these tools that will tell you how you’re doing.
- Twitter Grader: Learn your Twitter grade, your local Twitter Elite, and find new people to follow through Twitter Grader.
- Twitterholic: Check out the top Twitter users and find out your Twitter stats on Twitterholic.
- TweetStats: TweetStats offers a graphical analysis of your Twitter stats.
- Twitter Friends: Carefully measure your Twitter conversations using Twitter Friends.
- Twinfluence: Twinfluence will measure your Twitter influence based on reach, velocity, and social capital.
- Tweetwasters: Find out how much time you and other users waste on Twitter.
- Tweet-Rank: Learn about the quality of your tweets by finding out which ones won or lost followers.
- Mr. Milestone: Get a tweet when you reach various milestones using this Twitter tool.
- Retweetrank: Find out how many retweets you and other Twitter users have through this service.
Information Gathering
With these tools, you and gather information for market research, blog posts, and your own simple curiosity.
- search.tEarn.com: Unique, social network for viewing photos and videos on any topic and chatting with Twitter users interested in the same subject. Search on any topic.
- @myflightinfo: Use @myflightinfo to stay updated on your flight’s status.
- Twitterverse: Check out archived timelines and tweets through Twitterverse.
- Twitscoop: Twitscoop shares what’s hot on Twitter at any given moment.
- Twitbuzz: Twitbuzz tracks the latest conversations as well as popular Twitter links.
- StrawPoll: Use StrawPoll to make sharing your opinion as easy as sending an @reply.
- Retweetist: This service ranks the hottest links being retweeted on Twitter.
- Monitter: Get real time keyword monitoring on Twitter from Monitter.
- TweetNews: TweetNews ranks stories based on the amount of related tweets.
- TwitterBuzz: TwitterBuzz will tell you what’s being linked to the most on Twitter.
- Tweetscan: Set up Tweetscan to make sure you don’t miss any @replies, and to get alerted of your search queries.
Network Building & Management
Find more relevant Twitter users with the help of these tools.
- Twitter Local: With this service, you can see tweets from Twitter users in a specific location.
- Twubble: Twubble will expand your Twitter bubble, picking out people you may like to follow.
- MyCleenr: Sort your friends by their last tweets, and you can get rid of the inactive and useless accounts you’re following.
- Follow Cost: This tool will tell you how much effort it takes to follow someone.
- Tweepler: Use Tweepler to organize your tweeps based on whether you’re following them or not.
- Just Tweet It: Find Tweeple, tools, Twitter bots and more through this directory.
- TweetWheel: TweetWheel will help you discover which of your Twitter friends know each other.
- SocialToo: SocialToo will help you keep track of all of the people who have followed or unfollowed you.
- Twitoria: Reduce your clutter on Twitter by finding your friends that haven’t tweeted in a long time.
- TwitDir: With TwitDir, you’ll be able to search for people, and exploring categories including top followers and updaters.
- Who Should I Follow?: Using this site, you can get good recommendations for Tweeps to follow.
- Nearbytweets: Learn about all of the Twitter users in a specific area with the help of Nearbytweets.
- Twellow: Find Twitter users in a specific industry using this service.
- Mr. Tweet: Mr. Tweet is a personal networking assistant for Twitter, helping you find relevant followers.
- Qwitter: Qwitter will help you manage your network by sending an alert when a person unfollows you.
Twitter Management
Save your time and cull your Twitter list with the help of these tools.
- Summize: Retrieve information on Twitter quickly to search Twitter in real time.
- Tweet O’Clock: Trying to reach someone? Tweet O’Clock will help you find the best time to get their attention.
- Just Signal: Set up a filter using Just Signal to get only the tweets that discuss the keywords you’d like to read about.
- TweepSearch: Put your Twitter network to good use and search your followers for specific parameters.
- Friend or Follow: Manage your Twitter contacts and find out who’s not following you back through Friend or Follow.
- TwitResponse: TwitResponse makes it easy for you to schedule the delivery of your tweets ahead of time.
- TwitterSnooze: Put the pause button on a particular user for a while with Twitter Snooze.
- Twitterless: Get notified when someone stops following you with Twitterless.
- Twilert: Track specific keywords to receive alerts for using Twilert.
- Tweetdeck: Tweetdeck has a groups function that will help you more efficiently follow the people you really want to listen to.
- Twalala: Put the mute button on certain people and topics for a while if you are receiving lots of updates you’re not really interested in.
Sharing Tools
Promote your business, share photos, and more using these Twitter tools.
- Tweetburner: Use Tweetburner to share links, and you can track their usage.
- Twitpic: Twitpic makes it easy to take mobile phone photos and share them using your Twitter account.
- TwitterHawk: Get targeted marketing on Twitter through TwitterHawk.
- Acamin: Acamin makes it easy to share files on Twitter with your followers.
- Glue: Post links to books, movies, restaurants and more on Twitter through Glue.
- Ping.fm: This service will update all of your social networks at once.
- TweeTube: TweeTube makes it easy to share videos on Twitter.
- twiggit: Use this automated service to share the articles you digg on Twitter.
- Twisten.fm: Share what you’re listening to on Twitter through Twisten.fm.
Organization & Productivity
These Twitter tools will make your life a bit more streamlined.
- Twittercal: Link your Twitter account and Google Calendar to easily keep up with your events and appointments.
- Timer: Use Timer to get reminders about tasks through your Twitter account.
- TwitterNotes: Organize your notes using Twitter with TwitterNotes.
- Remember the Milk: Use Remember the Milk on Twitter to update your to do list.
- Tweetake: Tweetake will back up your Twitter timeline for archiving and more.
- Nozbe: Nozbe makes it easy to add and update your to do list on Twitter.
- Toodledo: This popular to do list app integrates nicely with Twitter.
- TrackThis: Send TrackThis your tracking number, and you’ll get Twitter messages every time there’s a change in location.
- Joint Contact: Get project management productivity on Twitter using Joint Contact.
- Tempo: This time tracking tool allows you to send in updates from Twitter.
- Tweet Later: Tweet Later offers a great way to set up alerts, schedule tweets, send thank you DMs, and more.
- OutTwit: OutTwit will make it easy for you to use Twitter inside of Outlook.
- Jott: Jott makes it easy for you to tweet without ever having to type, transcribing your voice message to Twitter.
Life Tools
With these tools, you can work on relationships, life tracking, and more.
- MyMileMarker: Keep track of your mileage with info sent via Twitter every time you fill up.
- 21Tweets: 21Tweets offers personal coaching on Twitter.
- TwtTRIP: Organize your travel plans and find other Twitter travelers on your way with TwtTRIP.
- Tweet Answers: Twitter Answers makes it easy to ask questions and get answers on Twitter.
- Twtvite: Twtvite is a simple event organizer that will help you create a tweetup.
- Vacatweet: Set up an autoresponder for your Twitter account with Vacatweet.
- plusplusbot: Share when someone goes out of their way to help you, or otherwise make your feelings known using plusplusbot.
- TrackDailyGoals: Use this site and the #dailygoals hashtag to keep track of your goals every day.
- ConnectTweet: Put the voices of your group or business together through ConnectTweet.
- Tweeteorology: Find tweets about the weather in any location through Tweeteorology.
- DreamTweet: Keep a reminder of your dreams and nightmares, and follow the dreams of others through DreamTweet.
Business & Finance
Use these tools to improve your business and finances through Twitter.
- Chipin: If you’re raising funds on Twitter, make use of Chipin to set a goal and let your supporters track the progress of the campaign.
- Xpenser: You can Twitter your expenses to Xpenser and they will be recorded for you.
- Twittertise: Schedule your tweets and track their clickthroughs with this app designed for Twitter advertising.
- TwtQpon: Create simple Twitter coupons for your business with TwtQpon.
- CheapTweet: Get all of the deals, sales, coupons and more being discussed on Twitter through CheapTweet.
- Tipjoy: Like Chipin, Tipjoy offers a way to create social payments for your cause, content, or people.
- SalesTwit: Get contact management for Twitter with the help of SalesTwit.
- Tweet What You Spend: Track your cash in a really effective way using Tweet What You Spend.
- StockTwits: StockTwits shares the investment discussions on Twitter in real time.
Health
Track your health using these Twitter tools.
- Qwitter: Update Qwitter to shame yourself into quitting smoking.
- TweetPlot: Use TweetPlot to chart your food and fitness statistics.
- Tweetwhatyoueat: Keep a food diary to track what you’re eating every day using Tweetwhatyoueat.
- gtFtr: Use the gtFtr tool to record your exercise activity on Twittr.
- SugarStats: Track, monitor, and share your blood sugar through Twitter with SugarStats.
- FoodFeed: This Twitter-based food log makes it easy for you to track what you’re eating.
Blogging
Bring your blog life and Twitter life together with these tools.
- Add to Any: Get your posts shared on Twitter by using Add to Any on your WordPress blog.
- TwitThis: Make use of this plugin to send Twitter messages about your blog post.
- MyTwitter: Use the MyTwitter plugin to display your Twitter status on WordPress.
- Twitpress: Twitpress will send out a Tweet every time you post a new blog entry.
- TwitterCounter: With this plugin, you can display the number of followers you have on Twitter.
- TwitterFeed: Announce your blog post on Twitter with a customized message using TwitterFeed.
- FriendFeed: Announce your blog post on Twitter.
Danielle Zack
