A mother relayed this experience, “I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved. I was so surprised to see she was stark naked. As I was reeling from the shock, I heard my 5-year-old shout from the back seat, ‘Mom! That lady isn’t wearing a seat belt’!”

Marketing moral: See? It’s all in the perspective. How do you look at your marketing problems?