Brick Relish – Keyword Modifiers Part 2

August 18th, 2010

Following on from part 1, we will now take our three main keyphrases, and generate a big list of modifiers.

Hosted autoresponder
Server side autoresponder
Autoresponder software

To get a large list of words that are similar, you can use Google Adwords Keyword Tool, a Thesaurus or better still, a little tool that deserves some kudos.

http://soovle.com is a great little tool for generating suggested keywords

The key to unlocking the keyword research puzzle is modifying keywords

based on one original keyword. You type in a keyword, and automagically, you get a load of suggestions live from search engines like Google and Ask. Here, we will type in “hosted” and “hosted autoresponder”, to try and generate suggestions. Get these all written down on Excel if possible, as that will help later. Have each modifier and keyword in a separate column. So ‘hosted’ would be in column 1, ‘autoresponder’ column 2 etc. Don’t forget to find modifiers for your main keyword. Autoresponder’s actually go by the name of ‘email responder’ etc. So we can add that to the list. Check this keyword in Soovle too. You would find modifiers like “system”, and “automatic” for “email responder” for example. Add any other keywords that your product or service are known by. You should be able to generate a fairly large list.

Now, you should have around three or four columns to work from. You will now check you’ve covered all your bases by using a keyword modifier tool called Keyword Lizard. Enter your columns of keywords & modifiers, and check the appropriate boxes if you need to. For example, if this exercise is for your Adwords campaign, use Step 4 & 5 of the tool. Otherwise, simply let it do its stuff, and modify the whole list.

From this quick exercise, you will generate hundreds of keywords. Different permutations will give better/worse monthly searches – but they are all worthy of being included if they get ‘some’ searches… remember, sometimes it’s better to have 10 keywords getting 100 searches per month, than trying to rank for a keyword that has 1000 searches… but heavy competition.

Brick Relish – Keyword Modifiers Part 1

August 16th, 2010

Keywords are not easy to find when you are too close to the subject. You can know everything there is to know about a niche and then when it comes time to brainstorm ten off the top of your head for an article, or for a press release, you are stumped, and white page syndrome sets in. This is because you can often be too close to the subject, to actually see what the real underlying keywords are. Sure, you could probably reel off some beauties, though try competing with anyone on Google and you will struggle. To get good quality sub-niche keywords you gotta dig deep!

So what’s all the ‘Brick Relish’ about? Well, Brick Relish is actually an anagram of my name – Chris Kilber… and ten whole points go to the person who spotted that first. The reason I have used an anagram, is to just remind you that at first glance, words can be just that – words. To make them worth something, and stand out, you have to modify them. Keywords can be modified in many ways, to make them more appealing, and of course get more traffic. Let’s look at how we can modify a keyword.

As an example, we will look at the niche of internet marketing, and specifically autoresponders. Imagine you had a site that reviews the best autoresponders, and you are trying to sell these to internet marketers as an affiliate. Right away, your brain is thinking of all the keywords surrounding autoresponders, when in fact what you need to do is look at keywords that can be attached to the main keyword. With some niches, it’s easy to think of keywords that can be attached, such as locations, sizes, colors etc. – like “lawyers Connecticut” or “small ladies boat shoes” as examples. With something like autoresponders, you can do the same, you just need to know WHO the product is used by…

Are people looking for cheap or cost effective autoresponders?
Are people looking for hosted or standalone autoresponders?
Are people looking for subscription based or one-off purchase software autoresponders?

The answer to all of those questions, of course, is YES! People are looking for all of the above, so you need modifiers for all of them. Let’s take hosted/standalone autoresponders, and start with three main niche keyphrases:-

Hosted autoresponder
Server side autoresponder
Autoresponder software

In the next part of this series, we will look at how we can add lots more words to the modifiers, and build a huge list from just those three keywords.

48 WordPress Plugins I Can’t Live Without

October 21st, 2009

Down below I have the forty eight or so plugins that I use on this blog. I have a little blurb about what they do. Because wordpress is so customizable and most of the themes are different, there may be reasons to include one that are missing here and reasons I have some others don’t. But for the most part these are essential. I am almost positive there are new one’s out there that I should have but these have been serving me well. Feel free to suggest others.

Akismet
Akismet checks your comments against the Akismet web service to see if they look like spam or not. You need a WordPress.com API key to use it. You can review the spam it catches under “Comments.”

All in One SEO Pack
Out-of-the-box SEO for your WordPress blog. As a fan of SEO, I think it’s like putting together a three dimensional puzzle, I like this plugin and it is one of the mainstays of SEO for wordpress. Of special interest is the “Dynamically Generate Keywords for Posts Page:” option. The plugin even has it’s own forum if you’d like to learn more.

(http://semperfiwebdesign.com/forum/)

CommentLuv
Plugin to show a link to the last post from the commenters blog by parsing the feed at their given URL when they leave a comment. Rewards your readers and encourage more comments.

Comment Relish
Increases your readership and RSS subscription rate by simply sending a short ‘Thank You’ message to users when they first comment on your site.

Contact Form with Captcha
Simple Contact Form with Captcha Enabled

Custom Field Redirect
This plugin will do a 301 redirect on any page where you set the “redirect” key in a custom field. The value you set will be the URL to where the plugin will redirect you. In the dashboard when you create a post you have the ability to enter a custom field. If you create a “redirect” key is will go to the location designated.

Dewplayer
Insert Dewplayer (Flash Mp3 Player) in posts & comments. There are a lot mp3 players. This happens to be the one I’m currently using.

Disable Revisions
Disable revision functions in WordPress and delete all entries of revisions in database. It is extremely important to back up your database before install this plugin. I always hate when there ends up being 8 revisions of the same post. This should be a custom option built into wordpress to begin with.

Exclude Pages from Navigation
Provides a checkbox on the editing page which you can check to exclude pages from the primary navigation. IMPORTANT NOTE: This will remove the pages from any “consumer” side page listings, which may not be limited to your page navigation listings.

Facebook Sharecount
The Facebook Sharecount plugin shows the number of shares on Facebook your posts get and allows users to share it themselves.

FeedBurner FeedSmith
Originally authored by Steve Smith, this plugin detects all ways to access your original WordPress feeds and redirects them to your FeedBurner feed so you can track every possible subscriber.

FeedBurner Widget
Adds a sidebar widget to easy customize and display your FeedBurner subscribers stats RSS button.

Get Recent Comments
Display the most recent comments or trackbacks with your own formatting in the sidebar.

Make sure you configure this plugin after activation.

Google Friend Connect Integration
Easily integrate Google Friend Connect with WordPress. To get started, please enter your Google Friend Connect Site Id number in the GFC Integration admin page and choose whether to turn on the social bar or not. You can add Google Friend Connect gadgets to your sidebars by visiting the widgets page. For help and support see the official Google Friend Connect integration for WordPress page.

Google XML Sitemaps
This plugin will generate a sitemaps.org compatible sitemap of your WordPress blog which is supported by Ask.com, Google, MSN Search and YAHOO.

Homepage Excerpts
Homepage Excerpts are great when your theme doesn’t provide this functionality.

LinkWithin
Displays recommended stories and associated thumbnails from your blog. This is at the bottom of all my single posts. It provides nice pictures you see below.

MaxBlogPress Ping Optimizer
Saves your wordpress blog from getting tagged as ping spammer by installing this plugin. The reasoning behind this is your blog will ping technorati and many other ping services. If you edit your blog, let’s say a typo or misspelling or indentation etc, every time you hit publish you are pinging the services. You may be banned and didn’t even know it. When this goes, so does your SEO. Visit plugin site

One Click Plugin Updater
Upgrade plugins with a single click, install new plugins or themes from an URL or by uploading a file, see which plugins have update notifications enabled, control how often WordPress checks for updates, and more.

ONW Simple Contact Form
This Plugin creates a simple contact form.

Popularity Contest
This will enable ranking of your posts by popularity; using the behavior of your visitors to determine each post’s popularity. You set a value (or use the default value) for every post view, comment, etc. and the popularity of your posts is calculated based on those values. Once you have activated the plugin, you can configure the Popularity Values and View Reports. You can also use the included Widgets and Template Tags to display post popularity and lists of popular posts on your blog.

Random Pages widget
This is a widget that displays a list of random pages/posts on your widgetized sidebar.

Recent Posts
Returns a list of the most recent posts.

Robots Meta
This plugin allows you to add all the appropriate robots meta tags to your pages and feeds, disable unused archives and nofollow unnecessary links.

RSS Shortcode
Makes it easy to display an RSS feed on a page

SEO Smart Links
SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.

SEO Super Comments
Use your blog comments to get more traffic.

SexyBookmarks
SexyBookmarks adds a (X)HTML compliant list of social bookmarking icons to each of your posts.

SimplePie Core
Does little else but load the core SimplePie API library for any extension that wants to utilize it. It is needed for the Single RSS Colleague plugin found below.

Simple Tags
Simple Tags : Extended Tagging for WordPress 2.3, 2.5, 2.6 and 2.7 ! Autocompletion, Suggested Tags, Tag Cloud Widgets, Related Posts, Mass edit tags !

Single RSS Colleague
A plugin to feature a colleague or tribe member for syndication. You will find it under by social badges on the right hand side bar labeled “Visit My Colleagues”. I will be making this available to everyone sometime next week.

Subscribe To Comments
Allows readers to receive notifications of new comments that are posted to an entry.

Translate
Adds a sidebar widget to display languages into which you can translate your blog.

TweetMeme Retweet Button
Adds a button which easily lets you retweet your blog posts.

Ultimate Google Analytics
Enable Google Analytics on your blog. Has options to also track external links, mailto links and links to downloads on your own site.

What Would Seth Godin Do
Displays a custom welcome message to new visitors and another to return visitors.

wp-cache
Very fast cache module. It’s composed of several modules, this plugin can configure and manage the whole system. Once enabled, go to “Options” and select “WP-Cache”. One note of caution. TURN this off anytime you are changing anything. Then when you are done, turn it back on.

WP-Cumulus
Flash based Tag Cloud for WordPress

WP-DBManager
Manages your WordPress database. Allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up and optimizing of database.

WP-PageNavi
Adds a more advanced paging navigation to your WordPress blog.

WP-Print
Displays a printable version of your WordPress blog’s post/page.

WP-Sticky
Adds a sticky post feature to your WordPress’s blog. Modified from Adhesive by Owen Winkler.

WP-UserOnline
Enable you to display how many users are online on your WordPress blog with detailed statistics of where they are and who there are(Members/Guests/Search Bots).

WP Security Scan
Perform security scan of WordPress installation.