ChrisKilber.com

Health · Wealth · Freedom in a Modern World

The Language You Use

May 19th, 2011

The ability to receive what you desire is based on what you ask. To be effective in what you ask, you need to use the proper language. To connect, prospect, and generally open dialog with people, whether they be your spouse, family members, or prospects, you need to understand some basic fundamental concepts that will assist you to be effective in your communication. The number one concept is the language you use.

It is no accident that people end up walking through life settling for average results in many aspects of their lives. To understand the language that we use is paramount. So why do we say and use the words we do? Is there a connection between the words that we use and the results that acquire? Yes! Your words are your energetic expression of your thoughts, your feelings, and your beliefs. If you look around you will discover your reality you find yourself in is a physical manifestation of the energy you have received in return for those words you have spoken.

So there are some key words that you use that you could release right now today or at least become conscious of that you use in your everyday vocabulary, that you are using that DO NOT serve you to create the results that you seek and desire. They are what differentiate the difference between subsisting a life and designing a life that you desire.

So the words you use need to be in alignment with the results you desire to achieve the life you seek in the areas of finance, family, and your future. There are many words that we use that we’ve been conditioned to use because they are so predominate in our society. In fact, we are not even aware that we use them when we speak.

Key words to eliminate:
1. “Need” means that no matter how much of something you receive it will never be enough. And that belief will continually perpetuate the situations you find yourself in so as to always be true. Replace the word with deserve. No more saying you “need” more money, use “deserve”. The more you think you deserve, the more time you will be in a position to take advantage of opportunity, and thus you will receive more money.

2. “Try” is a word that has no commitment. It’s a word that means I’ll think about it. But in the end it means I’ll still be sitting on the couch. I’m not going to do anything that moves me forward. It’s akin to “wish”, “if only”, “I should”. The operative word to use is “will”. It emotes action. When asking something of someone if they use the word “try”, chances are they won’t do what is asked. When asking questions you are looking for decisive answers. Um, well, maybe won’t cut it. Anything less doesn’t not qualify for your emotional energy.

Start using language that is congruent to your message. People understand when their are being directly asked. They don’t have an out. They don’t perceive you as a walking contradiction. Understanding the language you use and being confident in your language will give you posture. It will also give you a clue as to where the person you are communicating with is at. Take time to understand the words you use, the words others say to you, and how you can use them to your advantage and you will be much further to the things you desire.

Targeting Niches Part One

April 26th, 2011

The first and what I consider the most important task when doing marketing is to target your market. The more narrowed your scope, the better chance you have at striking your potential prospects and buyers chords. When using too broad a scope you then have to be everything to everyone. You end up not satisfying or providing anything of value to anyone. I might add, marketing to everyone can also be mighty expensive.

I always like to use niches that are subsets of broader niches or some that have a very common thread. Let’s say you are marketing a health and wellness opportunity and products. This in of itself is a very large industry, and some would even say saturated. I would approach it by using the premise that people who are health conscious buy supplements, nutrients, and vitamins items that enhance, prevent, and increase their health. That being said, they probably would buy items such as water purifiers, air purifiers, exercise equipment, health club memberships, travel packages, etc. Finding people and companies that market these products may already have a huge list of past customers and/or people on their mailing lists. What’s to stop you from mutually sharing each others lists, and/or even proposing them to join you in your business. This would be another revenue stream for them that is not in direct competition with their products. Be creative.

The relationships between niches is similar to the 6 degrees of separation. I’ll explore some of these relationships next time and open the world of possibilities.

Part Two

10 Things You Can Do Right Now to Increase Sales

March 10th, 2011

1. Use the current economic times to motivate you. There are people who need your products or services. Your products or services will help other businesses generate more leads, save time, consolidate services, or become more efficient. Make it a habit of making sure your prospects know this. Sell the benefit, not the feature.

2. Take things one day at a time – Focus on today. As the band Fleetwood Mac said, “Yesterdays Gone”. There is nothing that can be changed. Use it as a rudder but deal with today, now.

3. Focus on opportunity, not fear, worry, or panic. We are living in an opportune time to help individuals and businesses become streamlined, healthy, more productive. Focus on that and your fear, worry, or panic will go out the door.

4. Optimize your business. Tasks that can be done by others that cost less than your time should be outsourced. Not everything needs to go oversees or anything. Use fiverr.com or hire your high school or college students.

5. Expand your comfort zone. Flex your braveness. There really is nothing to fear. The worse thing anyone can do is say no.

6. Track your results daily. Set daily goals. Maybe even hourly. Track them.

7. Plan you day on paper before the day starts. Know what you are going to do and when. Then do them.

8. Complete your scripts. Know what you are going to say for each situation. People are predictable. Use it to your advantage.

9. Focus on revenue producing activities. For most of us that is going to be prospecting. That should be 80% of what you do.

10. Play at a level 7+ each day. Know what you are going to do, don’t be timid, act like Donald Trump and take no hostages.

Your business will love you for it.

House on Marketing

September 26th, 2009

houseHouse
Hey, do you all know the character on the FOX network’s show called House? Hugh Laurie plays an eccentric, grumpy, though poignant, and articulate, doctor lacking in bedside manner. In talking to friends and other people, I’ve found that either you like his character or you hate him. He has a condescending and somewhat biting style that pierces and cuts to the chase. But is his demeanor really brash? I like to think he’s saying what others are thinking. In the end, he always is the one who diagnoses the ailment and saves the day or should I say patient? Does it matter how he accomplished his goal, to save a life?

Being Honest
How’s this related to marketing? Well we all have first of all have to be honest with our potential customers, affiliates, and others about our products and most importantly, the chances of success when joining our network marketing organizations. Are the promises of 25,000 dollars a month realistic? Are the fist-full’s of cash and Lamborghinis realistic? Is it really turn key and does it only require a limited amount of knowledge? Does it grow itself without any human interaction? Is the marketing really provided by someone else?

Promises and Reality
We all know the promises and even after years in the business, we are still somewhat seeking the ‘Holy Grail’, so to speak. There are even examples of diamonds in the rough of those who have had their dreams realized. But as Dr. House would say:

1. Your prospects really don’t care what you have to say, really!
2. When you’re selling an Network opportunity, the product is secondary!
3. Logic does not win the day when it comes to motivating someone to enter your business.
4. People listen to and respond to hearing negative things.
5. Most people are highly skeptical about the industry.
6. 97% of everyone who starts an online business fails.

Just Tell the Truth
So just as Dr. House can save the day, what or how can you save the day or bottom line when it comes to attracting prospects as your customer or affiliate? Being honest can go far. Choosing the correct marketing style and tactics can go far. Implementing strategies that speak to the items Dr. House espoused above will go far. We don’t need to be as brash as Dr. House when explaining the honest realities of our industry, but we do need to address them. By doing so we can attract prospects with our honesty, and additionally weed out the meek tire kickers by making them aware of the work involved with having your own online business. I think Dr. House would make it big in the network marketing industry.

Your List Is Your Ticket

July 26th, 2009

ticketThere’s a saying that the list is the ticket. The ticket to freedom. The ability to fire the boss, freedom from debt, freedom from worry, freedom to move to wherever you want in the world. There is a dynamic involved with the the generation of prospects via list creation that is different depending on the style of marketing. It is the typical quality vs quantity paradigm. There are those that try and get any name on the list and will aggressively market to that list. As fast as people get on that list they will leave.

However, the situation is different for those using attraction principals to build their lists. They are providing value to the list and because of this they not bailing at nearly the rate of the others. Why? I may sound like a broken record here but people do not want to get sold to! If you are aggressively selling to your list before they know who you are or know what motivates you or other personal characteristics you are just simply another salesmen to them. Even if they do not leave the list they will be extremely wary of anything you have to offer. The ones that are following the attraction marketers are learning and getting educated each and every email. They are actually looking forward to their next email. They may not be ready to enter any of your opportunities but as long as they continue to get value they will stay on the list and eventually after they learn more about you and your opportunity or product, and how to market, they will buy.

Needless to say, one list will not be quite as large as the other, but will have a much higher quality. One will not have had to use aggressive sales, or as I heard in a webinar this week, any selling at all. If you’ve done it right, and have brought people into your business based on attraction principals, if for some reason that business went south, you will have willing new partners in any new business that you choose to enter. Not so with the other. Now that’s the ticket I want.

Photo Credit
Hryck

Historic Proportions

June 25th, 2009

History, Historic Proportions, Building, Lead, Action, Educate, InformRecently over at Facebook I had as a comment in the “What I was thinking today” section at the top the following, “Chris. W. Kilber is thinking that today is a day to make some history! What are you going to do today that you will remember for a long time?” I’m not sure what was in my coffee this morning or it must be the new vitamins I’ve been taking recently that has really fired me up and made me optimistic about a lot of things. Nicole Sundene then replied that it was empowering and a tall order. That may be, but was it the cost of success? Anyways, so then I happened to hear something on the radio dealing with the saying, “historic proportions”. It gave me an epiphany. I was thinking of something that could make a historical impact upon your online business, especially if you are just starting out or you started out following the wrong advice. Here is what I came up with.

There’s a lot of information written on online network marketing. There is so much in fact that it’s hard to separate the grain from the chaff. We as online marketers need to steer or coral potential business partners or customers into a position where we can educate and inform them to the services and offerings we have. How do we do that? We create a “marketing funnel” and attract people NOT by being a salesmen and touting the benefits of your product, but by building “YOU INC.”! I would bet that 98% of the products out there are being marketed by 1000’s of people. How can you be the one whom customers come? What you need to do is differentiate yourself from the others using attraction principals and move them into your funnel.

A successful entrepreneur will build their marketing strategies around processes and systems. They will build their own lists of prospects, customers, and partners by offering real world value. This may be in the form of information, how-to’s, time saving methods, insight, motivation, and other things that your list will value. As your list grows and they begin to gain your trust the potential products and services that you may market to them, which may be the same as others are offering, will have a better chance to be purchased from you. As time goes on you could even develop lists that number in the 10’s of thousands. By setting up your funnel properly and using an auto-responder you then have the ability to build your relationship with them with one simple email. As long as you continue to provide value, they will stay on your list.

It is imperative that you set up your marketing funnel as the basic marketing tool in your arsenal. Your possibilities are then endless once you know how to use this basic business building principles to grow your organization on the internet. By using “YOU INC.” as the attraction to your marketing funnel you will be able spin income streams with a variety of products and services. Once you understand this thoroughly and put it into place you will transform your profitability online. We all know that success begets success and imagine what you could do with 50-100 new opt-ins each and every day. How much would your business grow?

In closing, seek out what you need to learn, study it, implement it, and you will increase your online marketing success tremendously, maybe even to historic proportions. You can then thank Nicole for inspiring me to write this. What are you doing today that will be historical?

ChrisKilber.com

Health · Wealth · Freedom in a Modern World

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