Your List Is Your Ticket

July 26th, 2009

There’s a saying that the list is the ticket. The ticket to freedom. The ability to fire the boss, freedom from debt, freedom from worry, freedom to move to wherever you want in the world. There is a dynamic involved with the the generation of prospects via list creation that is different depending on the style of marketing. It is the typical quality vs quantity paradigm. There are those that try and get any name on the list and will aggressively market to that list. As fast as people get on that list they will leave.

However, the situation is different for those using attraction principals to build their lists. They are providing value to the list and because of this they not bailing at nearly the rate of the others. Why? I may sound like a broken record here but people do not want to get sold to! If you are aggressively selling to your list before they know who you are or know what motivates you or other personal characteristics you are just simply another salesmen to them. Even if they do not leave the list they will be extremely wary of anything you have to offer. The ones that are following the attraction marketers are learning and getting educated each and every email. They are actually looking forward to their next email. They may not be ready to enter any of your opportunities but as long as they continue to get value they will stay on the list and eventually after they learn more about you and your opportunity or product, and how to market, they will buy.

Needless to say, one list will not be quite as large as the other, but will have a much higher quality. One will not have had to use aggressive sales, or as I heard in a webinar this week, any selling at all. If you’ve done it right, and have brought people into your business based on attraction principals, if for some reason that business went south, you will have willing new partners in any new business that you choose to enter. Not so with the other. Now that’s the ticket I want.

Photo Credit
Hryck

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Write From the Heart

July 14th, 2009

Over the last few weeks I’ve been working with some folks who are just starting out blogging. A part of their the training has been to go into the Word Press interface and actually do a lot of the setup themselves. For some, this has probably been the most technical thing they’ve ever done with their computers. I know that I’ve wrangled a bit with setting up blogs over the years and even this one took much much longer than I would have liked. I still do have a few things to iron out, but I’ll get there. I have enjoyed seeing a lot of these people grow tremendously in a very short time. I especially enjoy everyone’s first posts.

One of the common threads I see is that people are realizing that they need to and want to reach beyond their capabilities and learn about different ways of doing things. Others are sharing their passions in very graphic detail and taking risks at exposing their feelings. Now I know this may be harder for the guys, but I’m amazed at the quality of writing I see. I sometimes tend to approach it in too clinical a fashion and don’t pour enough of ME into them as much as I would like, or should. I had commented over on another site about some new people wanting everything to be perfect. There are a lot who dread having to create content everyday. In a previous post I spoke that no matter the topic, people are interested in YOUR perspective. They want to know what YOU think and why. They want to know how YOU arrived at that perspective. They are looking for someone like themselves. So if your looking at creating content that is perfect just remember, when you write from the heart, it is perfect and if your writing is from the heart, then you will not disappoint.

Photo credit
Linda Cronin

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Keeping Your Rudder Straight

July 6th, 2009

Today I would like to emphasis that leaders know where they are going. Leaders have charted a course and have taken many factors into account. They rely on their past successful and unsuccessful experiences. The successful experiences provide confidence and teach you what you’re capable of. Likewise, unsuccessful experiences can help you keep your rudder straight. They can reveal wrong assumptions, character flaws, errors in judgment, and poor working methods. Taking time to reflect on experiences is vital.

A leader will examine the conditions before making a commitment. They examine not only measurable sources such as finances , resources, and talent, but also intangibles such as timing, morale, momentum, culture, etc. A true leader will listen to what others have to say. There is no way one can know everything and therefore must gather information from many sources. They listen to members of their leadership team. They also talk to the people in their organization at the grassroots level. Leaders will possess a positive attitude and provide confidence to those depending on them.

Predetermine a course of action.
Lay out your goals.
Adjust your priorities.
Notify key personnel.
Allow time for acceptance.
Head into action.
Expect problems.
Always point to the successes.
Daily review your plan.

Notice the first letter of the list spell PLAN AHEAD. Anyone can steer a ship but it takes a leader to chart the course.

1. Do you have any bad experiences you have learned from or did you just simply forget them?
2. Do you listen to constructive criticism easily?
3. Have you charted a course for you and your team for the next 30, 90, 365 days?

Have a fantastic week everyone and do something remarkable!
Chris

Photo Credit gbrands