ChrisKilber.com

Health · Wealth · Freedom in a Modern World

Can Your Marketing Have a MVP Season?

September 27th, 2009

justinI’m a fan
I’ve been a fan of baseball for all of my life. I can also proudly say that I’ve been a Twins fan all my life as well. This year has been an interesting year for the Twins. The manager has thrown over 20 different pitchers on the mound this year and for the most of the year they have had a .500 record.

But…
But as many pitchers as the Twins have used, we are at the end of the season, the Twins have won 9 out of the last 10 games, and they are only 2 games out of first place with only 8 games left to play. And 4 of those games are with the first place Tigers! It is the classic definition of a pennant race. While I don’t watch as much as I once did, I do get to watch one game a week.

Remembering my Grandparents
As I stated above, I’ve been a Twins fan as far back as I can remember. I remember as a kid listening to Halsey Hall and later Herb Carneal to the game with my grandfather, Adam. That’s one of the things I remember most about my grandfather. He seemed to know everything about baseball and especially the Twins. He not only influenced me as his grandson, but my grandmother, Grace, who will be 98 this year. She still watches the Twins and is very opinionated about them. I think she would have made a great baseball manager. I remember asking my grandfather how a team could be 1 ½ games out of first place. Did they play only ½ a game and it counted? He just answered that if a team was 3-0 and a team was 2-0 which one should be in first place and by how much. The formula works this way; Games Behind = ((difference in wins) + (difference in losses)) / 2. Well at that time I didn’t even know what a fraction was but learned the importance of math at an early age.

I played too…
I did play a lot of baseball as a kid and never was stellar at it. I wasn’t bad either. I did learn it took a lot of skill hitting. I was good at hitting when I was hitting against the neighborhood kids in the local sandlots but going against pitchers at the higher levels, that ball came mighty fast. Hitting a baseball thrown at 85 mph is not easy.

Justin Morneau became an MVP
So why all the nostalgia with baseball and my grandfather? Well the skill needed to play at a Major League level is not easy, even for the ones playing there. The Twins have as a first baseman, Justin Morneau. Justin has played for 7 seasons for the Twins. He first came up with the Twins in 2003 toward the end of the year and the next year was slated to play first base for the Twins. But in 2004 he struggled during the year and only after 74 games was sent back down to the minors. He did manage to play the whole year with the Twins the following year, 2005, but only hit .239 with 22 home runs. So he did show some potential but nothing phenomenal or something to write home about. The next year, 2006, the first baseman hit .321 with 34 home runs, 97 runs scored and 130 RBIs. That won him the American League’s Most Valuable Player honors.

How did he do it?
So what happened between 2005 and 2006? Well it’s not so much about what happened between those years as what has happened over the years. Baseball players are not simply handed a baseball glove and a bat and told to go out on the field. Major league teams have batting coaches, pitching coaches, fielding coaches, dieticians, doctors, psychologists, physical therapists, physiologists, coaches, and many people with a lot of baseball experience. It was the combination of the organizations support staff, some experience, and some talent that earned Justin his MVP honors only 2 years after being sent down to the minors.

Did you pay your dues?
So it is with online marketing. There is no way anyone can just simply decide to start online marketing and be successful with it right from the get go. You are going to need a plan, hopefully from someone who has already had success. You are going to need some training, some coaches, a mentor, and hopefully an organization or team that can help you learn the ropes. Without any of this, the odds of success are not very high. I can’t say it won’t happen, just that the odds are against it.

What you need to do!
If you don’t have a coach or mentor, get one. Follow and study those who have proven track records. Don’t fall for the flashy promises of a Lamborghini and Lear jets. Take action. Track what you are doing. Refine. Seek insight if you don’t understand something. Practice. Split Test. Training is tax deductible. Take advantage of it. Learning online marketing is a process. Staying on top of new trends in marketing is a process. You are going to have to take batting practice every day if you want to be able to keep up with the pitches thrown your way. By keeping at it with the major leagues as a goal, there is no reason you can’t have your own MVP season. Play ball.

ChrisKilber.com

Health · Wealth · Freedom in a Modern World

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