The first and what I consider the most important task when doing marketing is to target your market. The more narrowed your scope, the better chance you have at striking your potential prospects and buyers chords. When using too broad a scope you then have to be everything to everyone. You end up not satisfying or providing anything of value to anyone. I might add, marketing to everyone can also be mighty expensive.
I always like to use niches that are subsets of broader niches or some that have a very common thread. Let’s say you are marketing a health and wellness opportunity and products. This in of itself is a very large industry, and some would even say saturated. I would approach it by using the premise that people who are health conscious buy supplements, nutrients, and vitamins items that enhance, prevent, and increase their health. That being said, they probably would buy items such as water purifiers, air purifiers, exercise equipment, health club memberships, travel packages, etc. Finding people and companies that market these products may already have a huge list of past customers and/or people on their mailing lists. What’s to stop you from mutually sharing each others lists, and/or even proposing them to join you in your business. This would be another revenue stream for them that is not in direct competition with their products. Be creative.
The relationships between niches is similar to the 6 degrees of separation. I’ll explore some of these relationships next time and open the world of possibilities.
emails. Whilst there are many users who use POP3 with their Gmail account, the majority still access via web browser, and there are millions of potential targets there for the taking.
another article, just for you, which will link from your site to theirs. A backlink. Yes, that is going to be your bargaining chip, and it will be worth their time in writing your article.
Google – and maybe even the first page if you do it right! First of all, you need to ascertain that your written press release falls in line with the guidelines set out by the companies you will be submitting it to for example, if they allow the anchored link you should put in. If it isn’t, then your work will be rejected and unpublished – not a great start to say the least! So, once you have mastered the art of writing these press releases, making sure you have entered a strong enough keyword density, you can then begin the submission process and start reaping the benefits of your work.
of my name – Chris Kilber… and ten whole points go to the person who spotted that first. The reason I have used an anagram, is to just remind you that at first glance, words can be just that – words. To make them worth something, and stand out, you have to modify them. Keywords can be modified in many ways, to make them more appealing, and of course get more traffic. Let’s look at how we can modify a keyword.
