One way you can get traffic to your blog is to get people returning to your blog over and over. You should have a heavy emphasis on your returning visitors. After all, they took the time to visit your blog before and if you can keep your content valuable there is no reason they won’t come back. Yes, people like the valuable information that you provide, but they also enjoy you. Gary Vanerchuck says in his latest book, CRUSH IT, that we have to admit there is a bit of voyeur in all of us. I’m not sure about that but I do know people are curious.

My Mistake
One thing that I may be guilty of but have remedied recently is letting people know more about me. I was remiss in stories about “me”. These stories are the things people like to read. They do it for many reasons. The number one reason in my book is curiosity.

Welcome Curiosity
Curiosity may kill the cat but it will not kill the sale and this is why. If you look at the experience of someone visiting your site, they not only look at the content but also try and make formulated hypothesis about the characters they read about as well. The truth is that people love stories. They like to relate to the story and the characters they read about. They like to read about preferences, history, culture, and practices. They want to be a part of the plot. They do this by finding and reading information about you and those who leave comments on your blog. See http://www.chriskilber.com/using-psychology-to-sell/. The better you are making yourself someone that your readers can relate too, the more they will return.

Curiosity Raises Questions
Curiosity also makes people ask questions. These are usually not questions verbatim to others but questions they ask themselves. If you can figure out what they may be and answer them you then positioned yourself as someone who has great insight and can be considered an authority in your potential customer’s eyes. If you are clever you can also craft your writing to lead people to ask questions to themselves and then answer them. Not only will this build insightfulness into your writing but they will also gain their trust.

Focus on Readers
An aspect of using curiosity in your marketing is that by focusing on the curiosity of your potential customers, you can use it to provide value to your readers that are based on their questions and needs. It will help you hone in on value. Traditional sales and marketing has you always focusing on getting the sale, the closing, or qualifying. These tend to devalue the customer which is the farthest thing from what you want to do.

Respect
Using curiosity helps reinforce that it’s the relationship, not the product that sells. It may surprise the potential customer in a positive way by re-framing their expectations and view of you. It shows the potential customer that you can focus on things outside of yourself and your product. The customer or prospect will also realize you have a process that respects the customer. By using this approach you will always have a reasonable and best possible excuse for a follow up call. Finally, you will gain enormous respect.

Summary
So you see curiosity can helps both the potential customer and you by staying focused on the customers internal and external questions that they may have. You can use this to come across as being insightful and an absolute authority in your niche.

Questions
Have you use curiosity to help attract customers or clients?
What was it specifically?
Do you have any examples that you particularly like best?