I was turned on to this video this past weekend by Jeffrey Combs. The reason he brought it up was we were talking about hooks. Hooks are the lyrics that bring a turnaround and melodically state the purpose of a song. They are especially prevalent in country music, which is the case here.
Jeffrey was saying that we should have a hook about our businesses. Know what your going to say if someone asks. I think is more like an elevator talk. You need to be able to explain your business in 30 seconds or less.
What’s yours?
