ChrisKilber.com

Health · Wealth · Freedom in a Modern World

Weekend Recap!

October 18th, 2009

gustophHello everyone. I’ve spent the last few days replenishing. I had some relatives in town last Friday evening and we went to an Authentic German restaurant, Gasthof zur Gemutlichkeit. I’ve been to some German restaurants but this was more like we were right in Bavaria. The mugs of beer were in liter sized mugs. There were plenty of glass boots as well. I had to toast so many people over the next two hours! Hoy! Hoy! Hoy!

It was a very festive time there. I remember looking around and there wasn’t anyone who wasn’t having a great time. The restaurant is known for their meter long bratwurst dinners. Yup almost three feet! I didn’t have that but I’ll bet my pork chops were one and a half inches thick. Next time I go I think I’ll bring along a designated driver. Boy did that stout look good. You can click the picture to enlarge the photo.

Crush-It-Book-Cover-final-smallI also read Gary Vaynerchuk’s book, CRUSH IT! If it isn’t a wake up call for everyone to get into action and live your dream nothing is. One of the first things you learn about Gary is he wraps his passion with his life. Even though he spends countless hours on his business, it’s not really work to him. It’s his life, his passion, and he wakes up every day looking forward to his passion, his work, his business. He says, and I’m paraphrasing here, if you are true to yourself, be it as a baseball fan, a pilot, a mountain biker, skateboarder, wine connoisseur, an interior decorator, stop doing what you hate to do, and start following your passion, you will be able to monetize it and enjoy your life’s work.

The second part of the book is about the action steps necessary to do. If you follow this blog, I’m on the right path. Certainly there are things I wish I could do more of but till I’m in the position of telling my boss to take a hike (coming sooner than you think), I’m spending a lot of time doing a lot of things. I can’t stop learning and still have weekly training. I’m coaching and teaching others. It seems it never ends, but… I really enjoy it. It’s not a hobby, it’s a passion I’m enjoying and eventually my income streams will pick up to the levels I expected. This I’m sure. So if you haven’t got the book yet, I highly recommend it.

wordpressI wrote a wordpress plugin to feature syndication of other tribe members. I actually had written some code that accomplished what I wanted but I needed to package it as a plugin and a widget. You can see it over on the right hand side called “Visit My Colleges”. It is a widget that will randomly pull an excerpt of one of the last three blog posts for a given list of colleagues. This will feature a college or tribe member. It does require a gravitar email address so without knowing some of them you will get a default picture sometime.

I expect it to also provide back-links for each tribe member you supply. There is no reason why a group of 25-50 people couldn’t be syndicating their syndication partners in this fashion. It will be configured in the dashboard and you can add as many or few as you want. So everyone who opens the site a different person’s except will be displayed. I use a combination of a gravitar API and a RSS parser in a PHP library called Simple Pie. Ya, its called that!. The plugin is about 98% done and will be available for everyone within 2 weeks. I need to do some regression testing with some other themes to see how it renders. I’m going to have a website for it with some FAQ’s I know will come and some video instructions. It will install just like any other plugin. I’m going to ask for people to register to get it and when they do, I’ll send them a link. I have a few others along the same lines right behind it. Some of the ideas might be “Last Three Tweets”, or “Breaking News”, or “Football Scores…” I’m sure I’ll think of more. Throw some ideas down in the comments.

secretI’ve always seen the trailers to the movie called ‘The Secret’ and my wife picked it up last week. I finally sat down to watch it. I’ve always been aware of what they call The Secret so there was nothing terribly new or profound that I saw in it.

What I did get out of it is that I sometimes tend to dwell on the bad things that could go wrong. My wife is aware that I have been changing for the better over the last two to three years so giving my 16 year old daughter the keys to my Cadillac has to mean something, right? I used to tend to think that I always ended up having the adverse consequences happen to me, like the tickets I get when I run into the bank to get some change to feed the parking meter because I don’t have any quarters. Or stepping out of my house in the morning when it is still dark outside and find the neighbors dog visited my grass last night. Or getting stuck behind the guy who’s afraid to go to the center of the intersection to wait when having to take a left hand turn. I guess I don’t mind waiting a light or two. When it comes down to it, what the heck am I in such a hurry for anyway. These are supposed to be the times you cherish.

Hope everyone else had a great weekend and hope your week is remarkable!

Discover How To Create Irresistible and Tempting Titles

September 25th, 2009

I had a few questions about titles this weekend. I’ll bring this old post out front and center once again in case you missed it.

titleWhat’s in a title?
How you title things make a tremendous impact on whether people will read or consider reading content. In this context, content is in the form of emails, blog posts, tweets, Ezine articles, and other forms of communication that you want others to read. In all cases the main goal is to get people to open, click, or otherwise save or bookmark for reading later. Let’s examine some of the forms of communication.

Email Subjects

The title is contained as what in email parlance as the subject. Subjects are treated a little bit differently based on who the email is coming from. The difference is based on one thing. That is trust. If the email is coming from someone they trust, friends and family for sure, they will open. But there is also information that was requested and comes in the form of newsletters, RSS feeds, and other aggregations of information. If someone doesn’t recognize the senders name they are typically going to look at the subject and make a determination as to what they are going to do. What the subject contains will determine the reader’s next actions. If it’s from you, you want to have as an inviting subject as possible.

Blog Post Titles
A blog post title works in the same way as a subject line in an email. Your objective is to get people to read your post. Hopefully, when your blog post is syndicated throughout the Internet via Twitter tweets, Facebook notes, blog backlinks, email bodies, and other forms of electronic communication it will compel people to open and read it. Another factor that has to be considered in blog post titles is the SEO factor. Your title should both contain a keyword or two and also be relevant to the content that is contained in it. If you have a title about cars, your content better not be about plants. I’ll talk about some of the psychological factors below.

Ezine Articles
Titles should work the same way as blog post titles but should probably have more of an emphasis on keywords than actions or questions contained in the title. Most people simply do not search Ezines. They use Google and Google recommends the Ezine articles to them. The more SEO friendly the title, the better the ranking and higher it’s possibility to be towards the top of the search. I also recommend your resource box contain a link to your blog.

Twitter Tweets
Now tweets per se don’t have the concept of a title but it should be contained some where in the 140 characters. Having important attention grabbing phrases that are contained in the actual article with the title in your tweets will help people feel compelled to click them and follow the link over to the source. Using certain psychological keywords will raise the probability of the tweet being opened. They will grab the attention of the readers.

In all these examples, if you understand underlying psychological impulses and urges you can use them to your advantage. So if we ask the question, what do people want?, what do people respond to?, what do people have an interest in?, and are people interested in?, this should provide us with some clues to help formulate a title. Here are some different types of titles that you should strive for?

Types of Titles

  1. Tell them something true about them and then tell them to take action.
  2. Create compelling curiosity.
  3. Make claims that are almost unbelievable.  (Be able to back them up)
  4. Create something of high interest to target direct interests.
  5. Use humor.  If you can make them laugh they will click.
  6. Inspire and motivate them.  If they feel good about themselves and they will act.
  7. Make them mysterious.  People like mysteries.
  8. Appeal to their logic.  Restate something they believe strongly.

So these are the categories or types of possible titles or subjects that can be used.  Now that we know what it is we need to formulate what words can we use that will compel people to act.  We need to use words that influence, persuade, and motivate people to act, (click, read, signup, etc…).  This can be accomplished by using words that can help people image something.  They are words that describe things in ways that make them bigger than life.  They are words that evoke emotion.  Here are some words that will practically compel people to their natural predispositions to investigate things that are curious, humorous, mysterious, logical, interesting, and bold.  This of course is not an exhaustible list.  They contain:

Words to Use

irresistible untold boggle double
triple quadruple unstoppable potent
banned phenomenal willing calculated
psychological seduce spell binding unable
magnet effortless insatiable secret
record-breaking amazing cutting edge incalculable
absolute thrilled legendary boost
enhance improve benefits enjoy
reduce release loosen combat
discover achieve counter increase
how-to discover master create
generate optimize enliven improve
advanced cultivate progress revamp
refine upgrade align balance
cheerful enthusiastic inclined zealous
attract allure induce invite
tempting follow substitute uncomplicated
simple agile knowing powerful
able clever straightforward intricate

Conclusion

The list could go on and on. Using these words in your titles and subjects along with a keyword will work wonders for your traffic. Take the time to craft titles that will draw people into your world, get them to click it, and then read it. Spend more time on this aspect of your writing and you will be guaranteed to see results.

What other words do you like to use?
What are some titles that you’ve used that have worked for you?

If you enjoyed this article I would appreciate if you click the link below to tweet this post. I’ll use these concepts as examples to craft the tweets for this post.

CLICK HERE PLEASE TO TWEET WITH A CUSTOM MESSAGE

Thank you.

ChrisKilber.com

Health · Wealth · Freedom in a Modern World

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