Following on from part 1, we will now take our three main keyphrases, and generate a big list of modifiers.

• Hosted autoresponder
• Server side autoresponder
• Autoresponder software

To get a large list of words that are similar, you can use Google Adwords Keyword Tool, a Thesaurus or better still, a little tool that deserves some kudos.

http://soovle.com is a great little tool for generating suggested keywords

based on one original keyword. You type in a keyword, and automagically, you get a load of suggestions live from search engines like Google and Ask. Here, we will type in “hosted” and “hosted autoresponder”, to try and generate suggestions. Get these all written down on Excel if possible, as that will help later. Have each modifier and keyword in a separate column. So ‘hosted’ would be in column 1, ‘autoresponder’ column 2 etc. Don’t forget to find modifiers for your main keyword. Autoresponder’s actually go by the name of ‘email responder’ etc. So we can add that to the list. Check this keyword in Soovle too. You would find modifiers like “system”, and “automatic” for “email responder” for example. Add any other keywords that your product or service are known by. You should be able to generate a fairly large list.

Now, you should have around three or four columns to work from. You will now check you’ve covered all your bases by using a keyword modifier tool called  Keyword Lizard. Enter your columns of keywords & modifiers, and check the appropriate boxes if you need to. For example, if this exercise is for your Adwords campaign, use Step 4 & 5 of the tool. Otherwise, simply let it do its stuff, and modify the whole list.

From this quick exercise, you will generate hundreds of keywords. Different permutations will give better/worse monthly searches – but they are all worthy of being included if they get ‘some’ searches… remember, sometimes it’s better to have 10 keywords getting 100 searches per month, than trying to rank for a keyword that has 1000 searches… but heavy competition.