Now I can’t really tell you what it is because it’s going to be different for everybody. What I can do is tell you that it will make you realize that you know what you don’t know. That is that you are being controlled by your subconscious that was conditioned in the past by things that happened in the past.

What I’ve found is that many of the habits you need to succeed in life and in business, persistence, confidence, discipline, integrity, empathy, character, curiosity, genuineness, and honesty, you are aware of in your everyday conscious thinking, may be at odds to what your subconscious tells you. Your sub-conscious has been conditioned by experiences you’ve learned over time, but most were learned when you were a child.

People act because of really only two things; it’s because either they like something, or because they don’t. We’re talking about the pleasure and pain dichotomy here. In a sense, we are like Pavloinian subjects and the first word everyone learns is “no”. We learn real fast what that means. We are told it starting when we are infants and it continues for as long as we let it. In some respects just about everyone is telling us what we can do and what we can’t. So when we decide to buck the trend and become an entrepreneur we are faced with people who say we can’t do that. It’s expected we get a “real” job and work our 40+ hours each week. It’s expected that we follow. Most do.

So for those who do break free, the characteristics and traits I mentioned above are needed in order to be successful. But in many cases, the sub-conscious has been conditioned the exact opposite. So what happens is we set up a conflict between our conscious self and our sub-conscious one. We are out of alignment. How does this manifest itself? Typically, it’s procrastination. We sabotage our own good intentions. We are not 100% in the game. We are not focused. And because being an entrepreneur requires focus, we are handicapping ourselves to fail. Whether we realize it or not, the people we come in contact with either via phone or in person, do recognize if we are in the game. The success you have dealing with people is diminished greatly.

Much of the negative conditioning you’ve experienced can be reversed over time and even understanding that your subconscious mind can be reconditioned can make you much more effective in both your business and personal life. Understanding that you have no control over the past and projecting pain into the future is a futile situation, you can start living in the present. The realities of life are occurring right now, this minute. Nothing from the past is going to have the ability to pop out and stop what you’re doing. The fear we have of the past and future seldom occur. You have opportunity in your hands and others seek it. You can be the one to provide it to them.

In a future post I will reveal how you can recondition your subconscious to be in alignment with your conscious one…

Have a remarkable day.

Quality
While branding builds the recognition for your product, that product or service must have superior quality needed to evoke strong positive emotions in your customers. Your brand cannot gain positive brand recognition if your products and services are don’t offer the kind of quality needed to elicit strong trust in your customers and clients.

Excellent Service
We recognize that customer service is everything in business and know it has been for a long time. When building a strong personal brand, customer service can increase word-of-mouth advertising. So this, in turn, boosts referrals and helps your brand to grow even that much more. Even in businesses that have no product or service that is sold directly, like blogging for a living, remember that customer service still is extremely important. The bottom line is that people will trust the authority of your blog if the posts are written with authority and integrity. A way that you can also build authority and integrity is with timely and well thought out responses to comments from the readers of your blog.

Value
And finally comes value. Value is a growing buzz word with customers and clients these days. If your product or service comes at a price, you have to make sure your buyers get the value they are after. Value should not mean cheap. It should mean quality for the price point. Even the information that you provide for free should have tremendous value. The information you share and provide needs to be accurate, informative, or entertaining. You want your readers to feel like they have gained some insight and have not wasted their time by visiting and reading. If they like the value, whether it is for free or purchasing a product and service from you, they will visit and buy from you once again.

Personal branding builds on all these important and key ingredients in a successful business and puts them in a package that your customers and clients can readily identify with. When you offer rock solid service, impressive quality and value, your products and services will begin to speak loudly. So later down the line when you have new products or services, they will be much more likely to have strong footing in the marketplace solely because of the brand you have built. This personal branding thus enables you to build on your previous successes and allows you to grow your customer and client base. Once this strong personal brand it set up, launching new offerings will become much more effective.

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