Huge List

The first and what I consider the most important task when doing marketing is to target your market. The more narrowed your scope, the better chance you have at striking your potential prospects and buyers chords. When using too broad a scope you then have to be everything to everyone. You end up not satisfying or providing anything of value to anyone. I might add, marketing to everyone can also be mighty expensive.

I always like to use niches that are subsets of broader niches or some that have a very common thread. Let’s say you are marketing a health and wellness opportunity and products. This in of itself is a very large industry, and some would even say saturated. I would approach it by using the premise that people who are health conscious buy supplements, nutrients, and vitamins items that enhance, prevent, and increase their health. That being said, they probably would buy items such as water purifiers, air purifiers, exercise equipment, health club memberships, travel packages, etc. Finding people and companies that market these products may already have a huge list of past customers and/or people on their mailing lists. What’s to stop you from mutually sharing each others lists, and/or even proposing them to join you in your business. This would be another revenue stream for them that is not in direct competition with their products. Be creative.

The relationships between niches is similar to the 6 degrees of separation. I’ll explore some of these relationships next time and open the world of possibilities.

Part Two

I had promised that I was going to provide you with some WordPress plugins I use for page and site optimization. Instead of having a huge list I thought I’d give a few of the 6-7 plugins that I use for SEO purposes each of the next few days or so. While most of these are no-brainers and will never have to worry about again, some will have to work in conjunction with a few minutes of extra time per post. I will explain each in detail. These plugins are for on-page and on-site SEO Optimization. Because the nature of SEO is always evolving, the use of these plugins sometimes go obsolete because they get incorporated into other plugins and sometimes into the WordPress base product itself. So feast your eyes on these first two:

MaxBlogPress Ping Optimizer The ability to PING is what makes blog software highly favorable to static sites. So what is the definition of the word PING?

What WordPress does is it PINGS or notifys various web servers/sites that you have published a new blog post. These PING sites then do a variety of things. Some add your blog to their directory. Some notify the search engines to come and index your new content. Some add and update blog directories. Basically pinging notifies sites that there is new content. By default, WordPress give you ONE site that does the pinging. That is http://rpc.pingomatic.com . To be honest this site then notifies several other sites, but I prefer a more comprehensive list. I use 147! Here’s the list. (Do a right click Save As)

So if your like me, right after you figure you’ve got your post completed and hit the Publish button, you go to look at what it looks like. Firstly you should be using preview to see what it looks like, but I know we still forget something, discover a mis-spelling, want to add boldness to a phrase, create space between a paragraph, you name it. So when you hit publish, you are pinging to the list. Then when you bold some text and click update, you are pinging your list. When you add an image and updating you are pinging your list. In fact every time you publish or update you are pinging. This tends to create several pings within a very short time. What can end up happening is the ping sites can BAN you for excessive pinging. Not if you install MaxBlogPress Ping Optimizer. With the plugin you can limit excessive pinging and control how many times you can ping in a given duration. I have mine set at 1 every 15 minutes is the maximum. You do have to register to get the plugin. You can find it here.

SEO Slugs
Wordpress has come a long way since it early versions with the use of permalinks and url structures. As great as using %postname% is, there is still something that you can do to even further optimize your urls. Enter SEO slugs. What does SEO slugs do? This plugin strips several of the common words like “what”, “you” or “can” out of your post slug to make it more search engine friendly. With SEO Slugs plugin activated, the slugs appear optimized for SEO. As an example, a post titled “What You Can Do Immediately For Higher Rankings” will become http://www.chriskilber.com/immediately-higher-rankings/. You still have the ability to override it by editing your url slug.

I’ll be back tomorrow with a few more.
Enjoy and have a remarkable day.