Emotional or Rational
People whether they admit it or not are not rational beings, especially when it comes to buying things and following things of interest. They are led with emotion. I know.. I know.. you guys think you are strong and would not fall for the emotion. But you too are led by emotion. As an example, picture yourself driving down the road in your own classic midnight blue convertible, top down, fancy blue-rays on, lumbering down a remote hi-way, on a sunny day. Now most guys would think this is cool. I know I would. So let’s examine what buying decision went into purchasing that vehicle? Was it because you could get fresh air? Air conditioning works great in my estimation. Was it because it was fast? Last I looked you can’t drive faster than 65 MPH in most places. Was it because you consider the older vehicles to be more dependable? Well today’s cars are much more dependable. The real reason… It’s because it looks cool! It’s because you can use is to attract the opposite sex and maybe get lucky! It’s because you like the rush of being pushed back into your seat when you accelerate. It’s because you like the idea of having everyone envious of you. It’s because you like to have people think your rich. It’s because you want people to think that the vehicle is just simply an extension of your personality, sleek, exotic, sporty, open, attractive, and sexy. So don’t tell me you’re not emotional. These are far from rational.
ChrisKilber.com
Health · Wealth · Freedom in a Modern World
Tag Archives: Emotions
Recipe For Successful Branding
We all know that blogging and other marketing campaigns can really help us build up the buzz behind our brand. We know our goals are also similar in that we want to get people talking and spreading the story about our products and services. But it is going to take more than just blogging and marketing to make this kind of effort pay off. There are three main ingredients that help build and establish our number one goal for personal branding, Trust! We want to establish the kind of trust that will create a positive reaction in our clients and customers. The products and services that we offer need to have:
Quality
While branding builds the recognition for your product, that product or service must have superior quality needed to evoke strong positive emotions in your customers. Your brand cannot gain positive brand recognition if your products and services are don’t offer the kind of quality needed to elicit strong trust in your customers and clients.
Excellent Service
We recognize that customer service is everything in business and know it has been for a long time. When building a strong personal brand, customer service can increase word-of-mouth advertising. So this, in turn, boosts referrals and helps your brand to grow even that much more. Even in businesses that have no product or service that is sold directly, like blogging for a living, remember that customer service still is extremely important. The bottom line is that people will trust the authority of your blog if the posts are written with authority and integrity. A way that you can also build authority and integrity is with timely and well thought out responses to comments from the readers of your blog.
Value
And finally comes value. Value is a growing buzz word with customers and clients these days. If your product or service comes at a price, you have to make sure your buyers get the value they are after. Value should not mean cheap. It should mean quality for the price point. Even the information that you provide for free should have tremendous value. The information you share and provide needs to be accurate, informative, or entertaining. You want your readers to feel like they have gained some insight and have not wasted their time by visiting and reading. If they like the value, whether it is for free or purchasing a product and service from you, they will visit and buy from you once again.
Personal branding builds on all these important and key ingredients in a successful business and puts them in a package that your customers and clients can readily identify with. When you offer rock solid service, impressive quality and value, your products and services will begin to speak loudly. So later down the line when you have new products or services, they will be much more likely to have strong footing in the marketplace solely because of the brand you have built. This personal branding thus enables you to build on your previous successes and allows you to grow your customer and client base. Once this strong personal brand it set up, launching new offerings will become much more effective.
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Using Psychology To Sell
Instincts are innate and built in patterns of behavior that are not necessarily triggered consciously. You sometimes hear them referred to as tendencies or urges. They have been studied for years and will likely be so till infinity. They are highly studied by psychologists, and marketers. What if you could use your knowledge of human instincts and triggering mechanisms to set off a desirable sequence of behavior in a potential customer or prospect, for example, filling out one of your opt-ins, or purchasing something? Using apprehension, anticipation, premonitions, suspicion, discernment, inspiration, curiosity, perception, and evoking emotions such as fear, happiness, horror, laughter, concern, hate, envy, jealousy, and hunger in your content are key techniques that can trigger these built in patterns of behavior.
You see, the use of psychology plays an extremely important role in determining the correct and instinctive approach to trying to sell someone a product. I feel that if you are able talk about your product and speak directly to a consumer’s need in terms of their own buying motivations you can psychologically make them buy something from you. The classic example is that people buy the sizzle not the steak. They buy the adrenaline rush they get when pushing down the gas pedal, not that it goes from 0-60 in 8.5 seconds.
Another item that captivates people’s attention is that deep down under, people just love stories. They like the drama and the emotions that they evoke. They like the people that are involved in them. They like that life is a stage and they are simply actors. They become involved with the characters. They especially like good endings.
So now that we know that there is psychology behind the instincts and emotions of people and that it’s these emotions that drive them to act; imagine if we could reach into their psyche, involve them into a story that has high drama, and at the end be able to be superman and save their day, with our product.
So I’m hoping that what you come away from this is that it is emotion that drives people to buy, not rational facts. Not all psychological reactions are conscience. Weaving a story that directly involves deeply felt emotions and then positioning you as the hero can result in a tremendous increase in sales. Start incorporating this into all your content and copy.
