Emotional or Rational
People whether they admit it or not are not rational beings, especially when it comes to buying things and following things of interest. They are led with emotion. I know.. I know.. you guys think you are strong and would not fall for the emotion. But you too are led by emotion. As an example, picture yourself driving down the road in your own classic midnight blue convertible, top down, fancy blue-rays on, lumbering down a remote hi-way, on a sunny day. Now most guys would think this is cool. I know I would. So let’s examine what buying decision went into purchasing that vehicle? Was it because you could get fresh air? Air conditioning works great in my estimation. Was it because it was fast? Last I looked you can’t drive faster than 65 MPH in most places. Was it because you consider the older vehicles to be more dependable? Well today’s cars are much more dependable. The real reason… It’s because it looks cool! It’s because you can use is to attract the opposite sex and maybe get lucky! It’s because you like the rush of being pushed back into your seat when you accelerate. It’s because you like the idea of having everyone envious of you. It’s because you like to have people think your rich. It’s because you want people to think that the vehicle is just simply an extension of your personality, sleek, exotic, sporty, open, attractive, and sexy. So don’t tell me you’re not emotional. These are far from rational.
ChrisKilber.com
Health · Wealth · Freedom in a Modern World
Tag Archives: Dreams
House on Marketing
House
Hey, do you all know the character on the FOX network’s show called House? Hugh Laurie plays an eccentric, grumpy, though poignant, and articulate, doctor lacking in bedside manner. In talking to friends and other people, I’ve found that either you like his character or you hate him. He has a condescending and somewhat biting style that pierces and cuts to the chase. But is his demeanor really brash? I like to think he’s saying what others are thinking. In the end, he always is the one who diagnoses the ailment and saves the day or should I say patient? Does it matter how he accomplished his goal, to save a life?
Being Honest
How’s this related to marketing? Well we all have first of all have to be honest with our potential customers, affiliates, and others about our products and most importantly, the chances of success when joining our network marketing organizations. Are the promises of 25,000 dollars a month realistic? Are the fist-full’s of cash and Lamborghinis realistic? Is it really turn key and does it only require a limited amount of knowledge? Does it grow itself without any human interaction? Is the marketing really provided by someone else?
Promises and Reality
We all know the promises and even after years in the business, we are still somewhat seeking the ‘Holy Grail’, so to speak. There are even examples of diamonds in the rough of those who have had their dreams realized. But as Dr. House would say:
1. Your prospects really don’t care what you have to say, really!
2. When you’re selling an Network opportunity, the product is secondary!
3. Logic does not win the day when it comes to motivating someone to enter your business.
4. People listen to and respond to hearing negative things.
5. Most people are highly skeptical about the industry.
6. 97% of everyone who starts an online business fails.
Just Tell the Truth
So just as Dr. House can save the day, what or how can you save the day or bottom line when it comes to attracting prospects as your customer or affiliate? Being honest can go far. Choosing the correct marketing style and tactics can go far. Implementing strategies that speak to the items Dr. House espoused above will go far. We don’t need to be as brash as Dr. House when explaining the honest realities of our industry, but we do need to address them. By doing so we can attract prospects with our honesty, and additionally weed out the meek tire kickers by making them aware of the work involved with having your own online business. I think Dr. House would make it big in the network marketing industry.
Action – Do It!
Today I’m going to talk about the word ACTION. I know that when I started marketing online one of the things that was difficult for me was to stay focused. I was distracted easily. The more I studied, the more things I discovered, the more opportunities I was pitched, the more things there were that distracted me. I was spending a lot of time on my computer and reading books. I was searching around, checking my email, reading some blogs, watching videos, reading things, subscribing and finding new things to supposedly help my marketing efforts. But I eventually came to the realization, that while I might learn a thing or two, none of them helped me put food on my family’s table so to speak.
So I thought I was going through the ACTIONS that I could some-how say was helping to grow my business, my dreams and goals, and my goal of total freedom. I didn’t get the results I expected. What I wasn’t doing was using focused ACTION. One thing I recommend you do if you already haven’t is read the book by Tim Ferris called “The Four Hour Work Week”. It’s hard to believe that he only spends that little amount of time working a week but when you read, he reveals the ways he keeps his time organized, focused, efficient, and prioritized. It doesn’t happen over night. But there are ways you can learn to stay focused. Number one has got to be email. Learn how to implement the auto-responder feature in your email. This in itself will help prioritize your daily activities. Number two, is browsing and surfing. Keep maybe a dictionary and whatever software your using open. Nothing more. Turn your cell phone off. You can always call back. A quiet place where you can focus uninterrupted will put your workplace environment all together.
Now that you are situated in a good spot, you need to have a goal for what you want to accomplish. Work on it till your done. I’m not going to go into the details of goal setting, I’m sure you know all about it. I will say though, is you need to have it be in a realistic bite sized chunk of your total goal. The closer you can actually break apart your tasks the more manageable they will become.
Here is an “Inner Circle” secret. The more time you spend doing what you planned and the more you plan, the more successful you will be. So we’ve come full circle here. We know we need to take ACTION. Focused ACTION makes you much more efficient.
I’ll leave you with this my friend. Focused ACTION is much better than just ACTION and even bad ACTION is better than no ACTION. The bottom line, is you have to simply be like the Nike brand says, DO IT.
Photo Credit eric_chang
Taking Actions Daily – Where to you stand?
In a recent study conducted by ThinkTQ, a training and publication organization, illustrated how people develop strategies for achieving their own success and dreams. This is what the data found and concluded:
1. 26% focus on tangible targets they want in life.
2. 19% set goals aligned with their purpose, mission, and passion.
3. 15% write down their goals in specific measurable detail.
4. 12% maintain a clearly defined goal for every major interest and goal in life.
5. 12% identify daily, weekly, and long term goals with deadlines.
6. 7% take daily action towards their attainment of at least one goal.
The bottom line is people take very little priority which equates to ACTION to achieve their goals.
So your questions to ask yourself:
1. Do you have a goal or dream?
2. Have you written down your goals?
3. Have you broken down one of your dreams into tangible measurable tasks?
4. Are you acting on them daily?
In subsequent posts I will be examining ways to establish the differences between dreams and wishful thinking and how you can identify and act upon them.
I’ll see you at the finish line.
