Recipe For Successful Branding

January 26th, 2010

We all know that blogging and other marketing campaigns can really help us build up the buzz behind our brand. We know our goals are also similar in that we want to get people talking and spreading the story about our products and services. But it is going to take more than just blogging and marketing to make this kind of effort pay off. There are three main ingredients that help build and establish our number one goal for personal branding, Trust! We want to establish the kind of trust that will create a positive reaction in our clients and customers. The products and services that we offer need to have:

Quality
While branding builds the recognition for your product, that product or service must have superior quality needed to evoke strong positive emotions in your customers. Your brand cannot gain positive brand recognition if your products and services are don’t offer the kind of quality needed to elicit strong trust in your customers and clients.

Excellent Service
We recognize that customer service is everything in business and know it has been for a long time. When building a strong personal brand, customer service can increase word-of-mouth advertising. So this, in turn, boosts referrals and helps your brand to grow even that much more. Even in businesses that have no product or service that is sold directly, like blogging for a living, remember that customer service still is extremely important. The bottom line is that people will trust the authority of your blog if the posts are written with authority and integrity. A way that you can also build authority and integrity is with timely and well thought out responses to comments from the readers of your blog.

Value
And finally comes value. Value is a growing buzz word with customers and clients these days. If your product or service comes at a price, you have to make sure your buyers get the value they are after. Value should not mean cheap. It should mean quality for the price point. Even the information that you provide for free should have tremendous value. The information you share and provide needs to be accurate, informative, or entertaining. You want your readers to feel like they have gained some insight and have not wasted their time by visiting and reading. If they like the value, whether it is for free or purchasing a product and service from you, they will visit and buy from you once again.

Personal branding builds on all these important and key ingredients in a successful business and puts them in a package that your customers and clients can readily identify with. When you offer rock solid service, impressive quality and value, your products and services will begin to speak loudly. So later down the line when you have new products or services, they will be much more likely to have strong footing in the marketplace solely because of the brand you have built. This personal branding thus enables you to build on your previous successes and allows you to grow your customer and client base. Once this strong personal brand it set up, launching new offerings will become much more effective.

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101 Daily Traffic Strategies

October 7th, 2009

I’ve been on a campaign of sorts to get people to sign up for my “Daily 101 FREE Traffic Generating Strategies”. Over 100 of you have. I appreciate it very much. I’m going to give you a link to one of them as a sample below. I think you’ll find that these are much more than simple 2 or 3 sentence tips.

Some of the Traffic Generating Strategies use video and even audio in addition to in depth analysis of various topics whose central theme is to get more traffic to your blog. Each of the Strategies are worthy of posting or creating an E-book from. Some of the titles are, “Acknowledge and Engage”, “Commenting”, “Making Your Blog Exceptional”, “Making Your Opt In Go Viral”, “Personal Branding”, and “3 Essential Things You HAVE To Have on Your Blog”.

Here is a link to just one of the them. 101 Traffic Tips | #11 | Commenting. This is an example of only part of one. I also have ideas, commentary, and strategies contained in the Daily notification email as well. They are not simply an email pointing to the link. There is content there as well. As you can see, it is almost like having a blog behind the blog. There’s no reason you shouldn’t sign up.

You can sign up on the right hand side or at Daily 101 FREE Traffic Generating Strategies.

I have an ongoing CONTEST as well. I am giving away a copy of Jonathan Budd’s “Top Producer Mastermind Formula” valued at $500. When following the strategies of mine in conjunction with Jonathan’s you will have a winning combination and will become a Top Producer.

Let your friends know as well.

Have a remarkable day!

You Have To Love What You Do

September 19th, 2009

If you haven’t seen or researched Gary Vaynerchuk and his work and life, you’ve missed out on a lot. You can find him at @garyvee on twitter. He has 857,184 followers. Here’s a video on the importance of building a personal brand.