Boldness

I had promised that I was going to provide you with some WordPress plugins I use for page and site optimization. Instead of having a huge list I thought I’d give a few of the 6-7 plugins that I use for SEO purposes each of the next few days or so. While most of these are no-brainers and will never have to worry about again, some will have to work in conjunction with a few minutes of extra time per post. I will explain each in detail. These plugins are for on-page and on-site SEO Optimization. Because the nature of SEO is always evolving, the use of these plugins sometimes go obsolete because they get incorporated into other plugins and sometimes into the WordPress base product itself. So feast your eyes on these first two:

MaxBlogPress Ping Optimizer The ability to PING is what makes blog software highly favorable to static sites. So what is the definition of the word PING?

What WordPress does is it PINGS or notifys various web servers/sites that you have published a new blog post. These PING sites then do a variety of things. Some add your blog to their directory. Some notify the search engines to come and index your new content. Some add and update blog directories. Basically pinging notifies sites that there is new content. By default, WordPress give you ONE site that does the pinging. That is http://rpc.pingomatic.com . To be honest this site then notifies several other sites, but I prefer a more comprehensive list. I use 147! Here’s the list. (Do a right click Save As)

So if your like me, right after you figure you’ve got your post completed and hit the Publish button, you go to look at what it looks like. Firstly you should be using preview to see what it looks like, but I know we still forget something, discover a mis-spelling, want to add boldness to a phrase, create space between a paragraph, you name it. So when you hit publish, you are pinging to the list. Then when you bold some text and click update, you are pinging your list. When you add an image and updating you are pinging your list. In fact every time you publish or update you are pinging. This tends to create several pings within a very short time. What can end up happening is the ping sites can BAN you for excessive pinging. Not if you install MaxBlogPress Ping Optimizer. With the plugin you can limit excessive pinging and control how many times you can ping in a given duration. I have mine set at 1 every 15 minutes is the maximum. You do have to register to get the plugin. You can find it here.

SEO Slugs
Wordpress has come a long way since it early versions with the use of permalinks and url structures. As great as using %postname% is, there is still something that you can do to even further optimize your urls. Enter SEO slugs. What does SEO slugs do? This plugin strips several of the common words like “what”, “you” or “can” out of your post slug to make it more search engine friendly. With SEO Slugs plugin activated, the slugs appear optimized for SEO. As an example, a post titled “What You Can Do Immediately For Higher Rankings” will become http://www.chriskilber.com/immediately-higher-rankings/. You still have the ability to override it by editing your url slug.

I’ll be back tomorrow with a few more.
Enjoy and have a remarkable day.

300
One of my favorite movies within the last few years was a movie called 300. It depicted a group of Greek warriors led by 300 Spartans who fought against a Persian army of an almost limitless size. Despite the odds, the Spartans did not flee or surrender, even if it meant their deaths.

What’s In You?
I believe that inside of everyone there is someone who is rooting for the underdog. The movie was also symbolic in that Greece stood as one of the last bastions of freedom and democracy against it’s antithesis, government, represented by Persia’s slavery and tyranny. The Spartans were an example of the power of a patriotic army of freemen who were defending their native soil. The bravery of the Spartans stands today, as a symbol of courage against overwhelming odds.

Qualities
What made the Spartans so brave? Courage? Of course. Resolute Character? More than likely. Boldness? Most certainly. The list could go on. We have dauntlessness, fearlessness, daring, firmness, prepared, seasoned, gallant, heroic, determined, spirited, valiant, purposeful, and stout. But even though they all had these qualities, what and who did they did it for?

Why did they do it?
They did it because it was ingrained into them from when they were able to think on their own. It was their way of life. Their duty was to nurture their way of life surrounded by their families and friends. This meant having to defend themselves against others who would want to take away that life. That very existence, noble indeed.

What about your world?
In the world of online marketing, mostly because the playing field is ever changing, I don’t know if we ever can really NOT be labeled as a NEW marketer. Things are changing all the time. So things you learned last month may not be as applicable or as relevant as they are today.

Take Action!
If you educate yourself to not only learn the application of the new concepts you study, but to understand the reasoning behind them, you stand to educate yourself at a little different level. It is at this level that you can utilize your time at it’s best best efficiency which will result in increased achievement. If you understand the rational and underlying principals in your marketing techniques, it stands that new implementation of new ideas will manifest other ideas and techniques. Ideas and concepts will start to automatically come to you.

Conclusion
To get to that point you are going to have to ingrain learning and self development into your lifestyle. You are going to have to grow. Daily. Unless you had Spartan like parents and were raised in a family that teaches marketing from the get go, the only path you have will be to always be trying to learn something every day. What this entails is being courageous and persistent. This is not unlike the Spartans. You have to learn never to give up. Courage and confidence can be taught and learned. When you mix the two, you will be a Spartan in your own right.

Questions
What are you learning new today?
Is your education on a different plane?
Do you learn things well enough to be able to teach them?
What’s stopping you?