- Automate most of it
- Get others to help you do it
- Start implementing strategies you don't see elsewhere
- Spend more time creating content
- Spend more time networking
Archive for Action
Oct-09
18
Weekend Recap!
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Hello everyone. I’ve spent the last few days replenishing. I had some relatives in town last Friday evening and we went to an Authentic German restaurant, Gasthof zur Gemutlichkeit. I’ve been to some German restaurants but this was more like we were right in Bavaria. The mugs of beer were in liter sized mugs. There were plenty of glass boots as well. I had to toast so many people over the next two hours! Hoy! Hoy! Hoy!
It was a very festive time there. I remember looking around and there wasn’t anyone who wasn’t having a great time. The restaurant is known for their meter long bratwurst dinners. Yup almost three feet! I didn’t have that but I’ll bet my pork chops were one and a half inches thick. Next time I go I think I’ll bring along a designated driver. Boy did that stout look good. You can click the picture to enlarge the photo.
I also read Gary Vaynerchuk’s book, CRUSH IT! If it isn’t a wake up call for everyone to get into action and live your dream nothing is. One of the first things you learn about Gary is he wraps his passion with his life. Even though he spends countless hours on his business, it’s not really work to him. It’s his life, his passion, and he wakes up every day looking forward to his passion, his work, his business. He says, and I’m paraphrasing here, if you are true to yourself, be it as a baseball fan, a pilot, a mountain biker, skateboarder, wine connoisseur, an interior decorator, stop doing what you hate to do, and start following your passion, you will be able to monetize it and enjoy your life’s work.
The second part of the book is about the action steps necessary to do. If you follow this blog, I’m on the right path. Certainly there are things I wish I could do more of but till I’m in the position of telling my boss to take a hike (coming sooner than you think), I’m spending a lot of time doing a lot of things. I can’t stop learning and still have weekly training. I’m coaching and teaching others. It seems it never ends, but… I really enjoy it. It’s not a hobby, it’s a passion I’m enjoying and eventually my income streams will pick up to the levels I expected. This I’m sure. So if you haven’t got the book yet, I highly recommend it.
I wrote a wordpress plugin to feature syndication of other tribe members. I actually had written some code that accomplished what I wanted but I needed to package it as a plugin and a widget. You can see it over on the right hand side called “Visit My Colleges”. It is a widget that will randomly pull an excerpt of one of the last three blog posts for a given list of colleagues. This will feature a college or tribe member. It does require a gravitar email address so without knowing some of them you will get a default picture sometime.
I expect it to also provide back-links for each tribe member you supply. There is no reason why a group of 25-50 people couldn’t be syndicating their syndication partners in this fashion. It will be configured in the dashboard and you can add as many or few as you want. So everyone who opens the site a different person’s except will be displayed. I use a combination of a gravitar API and a RSS parser in a PHP library called Simple Pie. Ya, its called that!. The plugin is about 98% done and will be available for everyone within 2 weeks. I need to do some regression testing with some other themes to see how it renders. I’m going to have a website for it with some FAQ’s I know will come and some video instructions. It will install just like any other plugin. I’m going to ask for people to register to get it and when they do, I’ll send them a link. I have a few others along the same lines right behind it. Some of the ideas might be “Last Three Tweets”, or “Breaking News”, or “Football Scores…” I’m sure I’ll think of more. Throw some ideas down in the comments.
I’ve always seen the trailers to the movie called ‘The Secret’ and my wife picked it up last week. I finally sat down to watch it. I’ve always been aware of what they call The Secret so there was nothing terribly new or profound that I saw in it.
What I did get out of it is that I sometimes tend to dwell on the bad things that could go wrong. My wife is aware that I have been changing for the better over the last two to three years so giving my 16 year old daughter the keys to my Cadillac has to mean something, right? I used to tend to think that I always ended up having the adverse consequences happen to me, like the tickets I get when I run into the bank to get some change to feed the parking meter because I don’t have any quarters. Or stepping out of my house in the morning when it is still dark outside and find the neighbors dog visited my grass last night. Or getting stuck behind the guy who’s afraid to go to the center of the intersection to wait when having to take a left hand turn. I guess I don’t mind waiting a light or two. When it comes down to it, what the heck am I in such a hurry for anyway. These are supposed to be the times you cherish.
Hope everyone else had a great weekend and hope your week is remarkable!
Oct-09
05
101 Traffic Tips | #12 | Making Your Blog Exceptional!
Posted by: | CommentsIntroduction
Today, I’d like to write about what you consider the most important pages on your blog. What are they? Take the time to figure out what they are. I came up with around 8-9 of them. Some of them should be obvious but some you maybe only set up as a token gesture actually may be much more valuable than you may think. This exercise also may be a lot tougher than you think because after all, aren’t all pages and posts important on your blog? What you end up having to do is to look at your blog from your visitor’s point of view.
Visitors
Firstly, how are they arriving to your blog? Are they following tweets? Coming from Facebook? Returning directly? Coming from your email campaigns? This will help. There are pages and posts that are much more frequented than others. For example, you may have a great post that gets 500 visits over a week or two that end ups getting buried under newer content. Of course you will reconstitute it in your email campaigns, recent post and similar posts but if you compare it to lets say your “About Me” page, over a 4 month period, it would have been read just as much if not more. Additionally, as a matter of strict importance, if you eventually are trying to get your visitors to consider going into business with you, they are going to dissect that page. In fact they are going to dissect any page or post dealing with you as a business leader, a business trainer, your communication style, and an overall snapshot of what you’re about. How you brand yourself in these often unforgotten pages you wrote long ago is what will make a difference on whether people choose to buy from you or do business with you.
Mindset
Secondly, an important thing to consider is what was your mindset when you wrote those posts or pages? I don’t know about you, but I’m trying to grow every day. Each day as I learn more and gain experience, my confidence, my outlook on things, my courage, my poise grow and my fear, apprehension, uncertainty, and doubt continue to fade away. I am not the same person I was even a few weeks back. Do you think your writing and communication reflect your new grown confidence? How long ago did you write your “About Me” page or your “Work with Me” page? Most likely, you’ve grown in confidence and have learned more. Take a look at those important pages and do a make over.
Things To Consider
Since everyone is different and they should be, you don’t want your blog looking like every one else’s. You want it to reflect the image you are trying to portray and your uniqueness. I won’t try to tell you what you exactly how things should be because it’s a little out of scope for this piece and you need to make it for yourself, but I will give you an overall summary of the things you need to consider.
Front Page
This seems to be an obvious one. A blogs gets more traffic to the front page than any of the others. But it may surprise you that most people enter your blog through a post from a link somewhere and then after reading it, to your front page to see what your site is all about. The front page needs convey what your blog is all about in a matter of a few seconds. You need to ask yourself whether your blog’s titles, categories, tags, header, tag lines all strongly communicate what your blog is all about. Do your visitor’s eyes get drawn to the important elements? Are your sidebars overly cluttered? Your side bar gets looked at probably the most of any aspect of your blog. It is there whether you’re looking at one post or front page. Make sure that everything you have is useful and important. It should not be cluttered.
About Me, Work with Me, Products and Tools, Subscribe
These are the pages that people will look for when they are making a decision to take some further action on your blog. Go over to them and make sure they reflect your thoughts and ideas. As mentioned above, they change as you grow. If you are selling your services as a coach or mentor, your prices should grow as you do. This will have a psychological effect when people start seeing that you are charging more than bottom of the barrel pricing. It will give you instant creditability. Your “About Me” should change as you grow as well. Your persona and writing change as you grow in your self development. In fact, It may need a makeover every month.
Pillar Content
Pillar content are pages or posts that are parts of your best work. They are usually timeless in that the material in them will be valid one year from now as they are today. There may be new insights or information that you want to add to them. Now there are some purists who like to keep their blog posts original and not change them. For the most part I agree with this. However, pillar content consists of pieces of work that are very comprehensive and thought out. It would be a disservice if there was something you later learned that wasn’t reflected in the original or something new shed a light. I say to feel free to update these pillar pieces and simply note at the bottom that it was updated. If there is a lot of information added or changed, you can come out with it again and feature it all over. You could do this 1-2 times a year if the changes are significant. This would simply be adding more detail about certain aspects of the pillar content. At the end of the year and if you had 2-3 pillar pieces, you could wrap them up into a PDF and offer them as a “Gift” in your opt-ins or send out to your list as added value.
Conclusion
As you continue to blog and do these make-overs periodically your blog will evolve into something that shows that you care about your readers and visitors. It will be the little intricate fine details that your readers will notice. It will be the small gold lapel pin on your suit, or the initials on your scarves. It will be what makes your blog exceptional.
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Sep-09
30
How to Market Like a Spartan
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300
One of my favorite movies within the last few years was a movie called 300. It depicted a group of Greek warriors led by 300 Spartans who fought against a Persian army of an almost limitless size. Despite the odds, the Spartans did not flee or surrender, even if it meant their deaths.
What’s In You?
I believe that inside of everyone there is someone who is rooting for the underdog. The movie was also symbolic in that Greece stood as one of the last bastions of freedom and democracy against it’s antithesis, government, represented by Persia’s slavery and tyranny. The Spartans were an example of the power of a patriotic army of freemen who were defending their native soil. The bravery of the Spartans stands today, as a symbol of courage against overwhelming odds.
Qualities
What made the Spartans so brave? Courage? Of course. Resolute Character? More than likely. Boldness? Most certainly. The list could go on. We have dauntlessness, fearlessness, daring, firmness, prepared, seasoned, gallant, heroic, determined, spirited, valiant, purposeful, and stout. But even though they all had these qualities, what and who did they did it for?
Why did they do it?
They did it because it was ingrained into them from when they were able to think on their own. It was their way of life. Their duty was to nurture their way of life surrounded by their families and friends. This meant having to defend themselves against others who would want to take away that life. That very existence, noble indeed.
What about your world?
In the world of online marketing, mostly because the playing field is ever changing, I don’t know if we ever can really NOT be labeled as a NEW marketer. Things are changing all the time. So things you learned last month may not be as applicable or as relevant as they are today.
Take Action!
If you educate yourself to not only learn the application of the new concepts you study, but to understand the reasoning behind them, you stand to educate yourself at a little different level. It is at this level that you can utilize your time at it’s best best efficiency which will result in increased achievement. If you understand the rational and underlying principals in your marketing techniques, it stands that new implementation of new ideas will manifest other ideas and techniques. Ideas and concepts will start to automatically come to you.
Conclusion
To get to that point you are going to have to ingrain learning and self development into your lifestyle. You are going to have to grow. Daily. Unless you had Spartan like parents and were raised in a family that teaches marketing from the get go, the only path you have will be to always be trying to learn something every day. What this entails is being courageous and persistent. This is not unlike the Spartans. You have to learn never to give up. Courage and confidence can be taught and learned. When you mix the two, you will be a Spartan in your own right.
Questions
What are you learning new today?
Is your education on a different plane?
Do you learn things well enough to be able to teach them?
What’s stopping you?
Sep-09
28
101 Traffic Tips | #9 | Content Syndication and Reciprocity
Posted by: | CommentsToday I’d like to talk about reciprocity. Reciprocity is defined in the dictionary as
“A reciprocal condition or relationship”. You typically here it in relation to laws between states based on a pre-arranged agreement of some type. In our marketing world we also hear the term thrown out a lot. Though it means almost the same thing as above with regards to it being between two or more people, it is far much less of a formal agreement.
It’s been my experience that I haven’t ever seen this type of reciprocity, being “you scratch my back, I’ll scratch yours”, ever enforced with an actual document of some type. I’m not saying they don’t exist, but I haven’t ever seen one. The scratching were talking about here is a mutual unwritten rule that deals with content syndication. That is to share each others content, whether it be an Ezine article, blog post, Youtube video, or a social media comment. If you are made aware of it and it fits your definition of having value that people that follow you would like to read your task is to syndicate it through various means. This agreement is usually lose coupled and there is no enforcement mechanism in place.
So what can make sure that your content will be syndicated? Nothing, other than your word or honor. But if we are to be practicing true attraction marketing while affiliating and associating with other like minded individuals aren’t we really saying “What goes around comes around”? Indeed. If you are lax in your agreement, the market, in this case time being the commodity, the playing field will be leveled. What you put into syndicating efforts for others content is what you will get back.
Now there’s a few important variables that need to be considered. Syndication is really a matter of numbers. If someone has 2000 Facebook followers and 5000 Twitter followers and is compared to someone who has 4000 Facebook followers and 10000 Twitter followers, who is standing to gain more traffic if they syndicate in the same manner? The person with the lower amount will. Because of this, it is best to have agreements or syndication groups, (Tribes), with a fairly similar amount of influence. Each one should have a similar number of followers and friends.
Lastly, all of the things said above can be thrown out the window when it comes to leadership. If you are in a leadership role as someone in a business arrangement, let’s say an MLM company, it is your obligation to help your down-line create and generate business. This is true of at least maybe down to a few levels (each organization will be different) as there is a point of diminishing returns if your time is used by which you have no direct benefit. If they are using the internet to attract potential business partners you should syndicate their content regardless of their numbers. You will also want to aggressively get their numbers up and teach them so that they will eventually get to teach their down-line.
So that’s my philosophy regarding reciprocity in regards to content syndication when it comes to new or fairly new people. With that being said, someone with 3200 Facebook friends and 21,000 Twitter followers can garner a nice share of traffic to their tribe members. I personally have 1 business tribe, and a very loosely coupled tribe that I’ve been syndicating over the last month. I’ve seen some great tangible results. There are some I’ve driven over 400 unique visitors to in a 3.5 day period. This has happened in a few cases. Others have been mostly in the 300 range with a few in the 200 and 1 in the 100 range. As an average I would say I can generate 275-325 unique visitors per blog post that I syndicate. If I had 10 others with as many following and we syndicated in the same manner for each of our 2 blog posts per week, we could expect to have 300 visits x 2 per week x 4 weeks x 10 syndicators = 24,000 unique visitors to your blog each month.
If you could get 3% of them to opt-in to your auto-responder you’d have 180 new names a week. There’s no reason you couldn’t have 10,000 names at the end of one year.
If you have 2000+ Facebook friends and 12,500 Twitter followers or more and would like to start a committed content syndication group give me a shout in the contact link on the top of the blog. I’m looking for those 10. I’m working on some software that can make the syndication time commitment less than 4 hours a week.
Have a remarkable day.
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Sep-09
27
Can Your Marketing Have a MVP Season?
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I’m a fan
I’ve been a fan of baseball for all of my life. I can also proudly say that I’ve been a Twins fan all my life as well. This year has been an interesting year for the Twins. The manager has thrown over 20 different pitchers on the mound this year and for the most of the year they have had a .500 record.
But…
But as many pitchers as the Twins have used, we are at the end of the season, the Twins have won 9 out of the last 10 games, and they are only 2 games out of first place with only 8 games left to play. And 4 of those games are with the first place Tigers! It is the classic definition of a pennant race. While I don’t watch as much as I once did, I do get to watch one game a week.
Remembering my Grandparents
As I stated above, I’ve been a Twins fan as far back as I can remember. I remember as a kid listening to Halsey Hall and later Herb Carneal to the game with my grandfather, Adam. That’s one of the things I remember most about my grandfather. He seemed to know everything about baseball and especially the Twins. He not only influenced me as his grandson, but my grandmother, Grace, who will be 98 this year. She still watches the Twins and is very opinionated about them. I think she would have made a great baseball manager. I remember asking my grandfather how a team could be 1 ½ games out of first place. Did they play only ½ a game and it counted? He just answered that if a team was 3-0 and a team was 2-0 which one should be in first place and by how much. The formula works this way; Games Behind = ((difference in wins) + (difference in losses)) / 2. Well at that time I didn’t even know what a fraction was but learned the importance of math at an early age.
I played too…
I did play a lot of baseball as a kid and never was stellar at it. I wasn’t bad either. I did learn it took a lot of skill hitting. I was good at hitting when I was hitting against the neighborhood kids in the local sandlots but going against pitchers at the higher levels, that ball came mighty fast. Hitting a baseball thrown at 85 mph is not easy.
Justin Morneau became an MVP
So why all the nostalgia with baseball and my grandfather? Well the skill needed to play at a Major League level is not easy, even for the ones playing there. The Twins have as a first baseman, Justin Morneau. Justin has played for 7 seasons for the Twins. He first came up with the Twins in 2003 toward the end of the year and the next year was slated to play first base for the Twins. But in 2004 he struggled during the year and only after 74 games was sent back down to the minors. He did manage to play the whole year with the Twins the following year, 2005, but only hit .239 with 22 home runs. So he did show some potential but nothing phenomenal or something to write home about. The next year, 2006, the first baseman hit .321 with 34 home runs, 97 runs scored and 130 RBIs. That won him the American League’s Most Valuable Player honors.
How did he do it?
So what happened between 2005 and 2006? Well it’s not so much about what happened between those years as what has happened over the years. Baseball players are not simply handed a baseball glove and a bat and told to go out on the field. Major league teams have batting coaches, pitching coaches, fielding coaches, dieticians, doctors, psychologists, physical therapists, physiologists, coaches, and many people with a lot of baseball experience. It was the combination of the organizations support staff, some experience, and some talent that earned Justin his MVP honors only 2 years after being sent down to the minors.
Did you pay your dues?
So it is with online marketing. There is no way anyone can just simply decide to start online marketing and be successful with it right from the get go. You are going to need a plan, hopefully from someone who has already had success. You are going to need some training, some coaches, a mentor, and hopefully an organization or team that can help you learn the ropes. Without any of this, the odds of success are not very high. I can’t say it won’t happen, just that the odds are against it.
What you need to do!
If you don’t have a coach or mentor, get one. Follow and study those who have proven track records. Don’t fall for the flashy promises of a Lamborghini and Lear jets. Take action. Track what you are doing. Refine. Seek insight if you don’t understand something. Practice. Split Test. Training is tax deductible. Take advantage of it. Learning online marketing is a process. Staying on top of new trends in marketing is a process. You are going to have to take batting practice every day if you want to be able to keep up with the pitches thrown your way. By keeping at it with the major leagues as a goal, there is no reason you can’t have your own MVP season. Play ball.
Sep-09
26
101 Traffic Tips | #7 | Your List Will Be the Ticket
Posted by: | CommentsThere’s an old saying that the list is the ticket. It’s the ticket to freedom. The ability to fire the boss, freedom from debt, freedom from worry, freedom to move to wherever you want in the world. There is a dynamic involved with the the generation of prospects via list creation that is different depending on the style of marketing. It is the typical quality vs quantity paradigm. There are those that try and get any name on the list and will aggressively market to that list. As fast as people get on that list they will leave.
However, the situation is much different for those using attraction principals to build their lists. They are providing value to the list and because of this they not bailing at nearly the rate of the others. Why? I may sound like a broken record here but people do not want to get sold to! If you are aggressively selling to your list before they know who you are or know what motivates you or other personal characteristics you are just simply another salesmen to them. Even if they do not leave the list they will be extremely wary of anything you have to offer. The ones that are following the attraction marketers are learning and getting educated each and every email. They are actually looking forward to their next email. They may not be ready to enter any of your opportunities but as long as they continue to get value they will stay on the list and eventually after they learn more about you and your opportunity or product, and how to market, they will buy.
By using your list to provide links that come back to your blog for the content you have a way to constantly get people to return. There will always be something else that will attract their attention. The recipe of your newsletters and information campaigns should use the two prong approach. Your email should contain some of the information that summarizes your content on your blog page or offers additional commentary on the post.
Needless to say, one list will not be quite as large as the other, but will have a much higher quality. One will not have had to use aggressive sales, or as I once heard in a webinar, any selling at all. If you’ve done it right, and have brought people into your business based on attraction principals, if for some reason that business went south, you will have willing new partners in any new business that you choose to enter. Not so with the other. Now that’s the ticket I want.
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Sep-09
26
House on Marketing
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House
Hey, do you all know the character on the FOX network’s show called House? Hugh Laurie plays an eccentric, grumpy, though poignant, and articulate, doctor lacking in bedside manner. In talking to friends and other people, I’ve found that either you like his character or you hate him. He has a condescending and somewhat biting style that pierces and cuts to the chase. But is his demeanor really brash? I like to think he’s saying what others are thinking. In the end, he always is the one who diagnoses the ailment and saves the day or should I say patient? Does it matter how he accomplished his goal, to save a life?
Being Honest
How’s this related to marketing? Well we all have first of all have to be honest with our potential customers, affiliates, and others about our products and most importantly, the chances of success when joining our network marketing organizations. Are the promises of 25,000 dollars a month realistic? Are the fist-full’s of cash and Lamborghinis realistic? Is it really turn key and does it only require a limited amount of knowledge? Does it grow itself without any human interaction? Is the marketing really provided by someone else?
Promises and Reality
We all know the promises and even after years in the business, we are still somewhat seeking the ‘Holy Grail’, so to speak. There are even examples of diamonds in the rough of those who have had their dreams realized. But as Dr. House would say:
1. Your prospects really don’t care what you have to say, really!
2. When you’re selling an Network opportunity, the product is secondary!
3. Logic does not win the day when it comes to motivating someone to enter your business.
4. People listen to and respond to hearing negative things.
5. Most people are highly skeptical about the industry.
6. 97% of everyone who starts an online business fails.
Just Tell the Truth
So just as Dr. House can save the day, what or how can you save the day or bottom line when it comes to attracting prospects as your customer or affiliate? Being honest can go far. Choosing the correct marketing style and tactics can go far. Implementing strategies that speak to the items Dr. House espoused above will go far. We don’t need to be as brash as Dr. House when explaining the honest realities of our industry, but we do need to address them. By doing so we can attract prospects with our honesty, and additionally weed out the meek tire kickers by making them aware of the work involved with having your own online business. I think Dr. House would make it big in the network marketing industry.
Sep-09
25
Discover How To Create Irresistible and Tempting Titles
Posted by: | CommentsI had a few questions about titles this weekend. I’ll bring this old post out front and center once again in case you missed it.
What’s in a title?
How you title things make a tremendous impact on whether people will read or consider reading content. In this context, content is in the form of emails, blog posts, tweets, Ezine articles, and other forms of communication that you want others to read. In all cases the main goal is to get people to open, click, or otherwise save or bookmark for reading later. Let’s examine some of the forms of communication.
Email Subjects
The title is contained as what in email parlance as the subject. Subjects are treated a little bit differently based on who the email is coming from. The difference is based on one thing. That is trust. If the email is coming from someone they trust, friends and family for sure, they will open. But there is also information that was requested and comes in the form of newsletters, RSS feeds, and other aggregations of information. If someone doesn’t recognize the senders name they are typically going to look at the subject and make a determination as to what they are going to do. What the subject contains will determine the reader’s next actions. If it’s from you, you want to have as an inviting subject as possible.
Blog Post Titles
A blog post title works in the same way as a subject line in an email. Your objective is to get people to read your post. Hopefully, when your blog post is syndicated throughout the Internet via Twitter tweets, Facebook notes, blog backlinks, email bodies, and other forms of electronic communication it will compel people to open and read it. Another factor that has to be considered in blog post titles is the SEO factor. Your title should both contain a keyword or two and also be relevant to the content that is contained in it. If you have a title about cars, your content better not be about plants. I’ll talk about some of the psychological factors below.
Ezine Articles
Titles should work the same way as blog post titles but should probably have more of an emphasis on keywords than actions or questions contained in the title. Most people simply do not search Ezines. They use Google and Google recommends the Ezine articles to them. The more SEO friendly the title, the better the ranking and higher it’s possibility to be towards the top of the search. I also recommend your resource box contain a link to your blog.
Twitter Tweets
Now tweets per se don’t have the concept of a title but it should be contained some where in the 140 characters. Having important attention grabbing phrases that are contained in the actual article with the title in your tweets will help people feel compelled to click them and follow the link over to the source. Using certain psychological keywords will raise the probability of the tweet being opened. They will grab the attention of the readers.
In all these examples, if you understand underlying psychological impulses and urges you can use them to your advantage. So if we ask the question, what do people want?, what do people respond to?, what do people have an interest in?, and are people interested in?, this should provide us with some clues to help formulate a title. Here are some different types of titles that you should strive for?
Types of Titles
- Tell them something true about them and then tell them to take action.
- Create compelling curiosity.
- Make claims that are almost unbelievable. (Be able to back them up)
- Create something of high interest to target direct interests.
- Use humor. If you can make them laugh they will click.
- Inspire and motivate them. If they feel good about themselves and they will act.
- Make them mysterious. People like mysteries.
- Appeal to their logic. Restate something they believe strongly.
So these are the categories or types of possible titles or subjects that can be used. Now that we know what it is we need to formulate what words can we use that will compel people to act. We need to use words that influence, persuade, and motivate people to act, (click, read, signup, etc…). This can be accomplished by using words that can help people image something. They are words that describe things in ways that make them bigger than life. They are words that evoke emotion. Here are some words that will practically compel people to their natural predispositions to investigate things that are curious, humorous, mysterious, logical, interesting, and bold. This of course is not an exhaustible list. They contain:
Words to Use
| irresistible | untold | boggle | double |
| triple | quadruple | unstoppable | potent |
| banned | phenomenal | willing | calculated |
| psychological | seduce | spell binding | unable |
| magnet | effortless | insatiable | secret |
| record-breaking | amazing | cutting edge | incalculable |
| absolute | thrilled | legendary | boost |
| enhance | improve | benefits | enjoy |
| reduce | release | loosen | combat |
| discover | achieve | counter | increase |
| how-to | discover | master | create |
| generate | optimize | enliven | improve |
| advanced | cultivate | progress | revamp |
| refine | upgrade | align | balance |
| cheerful | enthusiastic | inclined | zealous |
| attract | allure | induce | invite |
| tempting | follow | substitute | uncomplicated |
| simple | agile | knowing | powerful |
| able | clever | straightforward | intricate |
Conclusion
The list could go on and on. Using these words in your titles and subjects along with a keyword will work wonders for your traffic. Take the time to craft titles that will draw people into your world, get them to click it, and then read it. Spend more time on this aspect of your writing and you will be guaranteed to see results.
What other words do you like to use?
What are some titles that you’ve used that have worked for you?
If you enjoyed this article I would appreciate if you click the link below to tweet this post. I’ll use these concepts as examples to craft the tweets for this post.
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Aug-09
28
Take The Leap
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One of my favorite movies of the past 20 years actually was considered a box office flop but later gained a cult following. It featured the first pairing of Tom Hanks and Meg Ryan. It was called “Joe vs the Volcano”.Joe Banks worked in a job where routinely day after day people acted like drones and went in to do their job. One day when he went to the doctor he was diagnosed with a “Brain Cloud”. He was told that it was terminal and he would have a very short time to live. After contemplation he was convinced by a person that he would be given very large amount of cash if in the end before he would die, he would jump into a volcano in a far away island. So he lived a life of luxury and eventually set out to go to the island. On the way he met Patricia and fell in love with her. They ran into a storm and the boat sank but they were saved by his luggage that he tied together. They ended up awash on the shore of the destination island. After a party by the natives Joe was supposed to go up the volcano and appease the gods according to the local customs. Patricia decided to go with Joe and jump together. While on the way up Patricia figured out that Joe had a fictitious disease and wasn’t dying after all. Well they had to make the decision to jump. Was Joe going to jump anyways because his life would be no worse off than that of slaving away in his job? The girl he loved was going to jump with him. So they jumped. They decided they weren’t going to go half way, they were going to go for it, hell or high water. The volcano ended up blowing them out about a mile into the ocean and somehow that same luggage mysteriously appeared for them. They were alive and happy in the end.
The movie was very symbolic. The only color and piece of individualism in the office where Joe worked was Joe’s lamp he kept it in a drawer till he came into the office. This was quickly quashed by his boss. When Joe had made the decision to live like a king and die like a man, he said “There are certain times in your life when I guess you’re not supposed to have anyone, you know..certain doors you gotta go through alone.”
You gotta go through alone… Hmm… It may effect your family but it really is a decision that has to originate from you. How many of us are at that road or door? How many of us even notice that there is even a door we could go through? How many of us are living drones going through the paces day after day hypnotized by the media and politicians that determine what is best for us? How many of us all of a sudden are approaching retirement and have yet to live? I’ve said before that most people will choose unhappiness over uncertainty, so most never even try anything with even a hint of risk. Well no wonder Joe took the plunge. His supposed demise was not going to be any worse than his dreary existence, though he now had Patricia.
I’ve spent to many years in Corporate America and I’ve made the commitment to get out. Completely out. I want to visit the world, I want to be able run on the beaches of the world while I still can run. I don’t want to wait till I’m 65 1/2. I want to visit places and stay as long as I feel like. I want to share with my wife helping children in orphanages. I want to live. There are too many opportunities out there where you can either simplify your life, slow down and smell the coffee, start part time businesses that make full time income, all while being able to do it anywhere you can get an internet connection. The sweet thing about it, is that the businesses you start can be about the things you are highly interested in and passionate about. Do you see the face of your boss more than your children and wife? Are you looking for something else? Are you ready to make that symbolic leap of faith?
Theresa Moss
