Baseball and Marketing
Well most of you know I’m a baseball fan. I’ve been a Minnesota Twins fan all my life. There are a lot of clichés out there about America’s game. I’ve also written about one of the Minnesota’s players, Justin Morneau. Justin was a player with high potential who was called up to the big show and demonstrated flashes of potential. However, he struck out a lot. He eventually played a whole season but only managed a low batting average. The next year, he hit .321 with 34 home runs, 97 runs scored and 130 RBIs. That won him the American League’s Most Valuable Player honors. See “Can Your Marketing Have an MVP Season”. I explain what he did and how you can too.

Today’s Game
So this year, actually as the game is on TV, the only game I watch each week, usually a Sunday game, the All-Star catcher Joe Mauer, is hampered by a sore ankle and unable to play. His backup Drew Butera had to catch an extra-innings game last evening and was involved in a collision as well, so Wilson Ramos got a call last night. He was called up to the “Big Show” as they call it to catch today’s game.

Who Would of Thought?
The Twins needed a body behind the plate. Everyone thought that’s what they were getting. His batting average in the minors was under .200. So as I’m writing this in the 7th inning, Wilson Ramos is 3-3 today and was involved in a spectacular play at home plate where he held on to the ball on tagged out a runner who would have tied the game.

Why the Baseball Story?
So why the baseball story? Well, Wilson Ramos played in the early preseason games and did well. But the Twins had an All-Star catcher and someone much younger who showed a lot of promise. How was he going to pass these guys up. (Note: Ramos is up in the 7th with 2 on and only one out). Did he just figure he’d go through the motions? He’d get to get paid for a game most men would do for free? He kept trying, even though he was sent down to the minors. Even down there he had to have been doing something. His batting average didn’t do it. Maybe it’s the way he doesn’t quit. Maybe it’s the way he hustles. Maybe it’s the way he pays attention to detail. Whatever the reason, he’s doing something right. We have a story about someone who doesn’t quit and when asked to deliver, performs better than he has ever done before.

Are You Ready for the Majors?
Is that your story? Are you quitting or coasting a bit in what you need to be doing to grow your business? Does it seem like you’ll never make it out of the Minor Leagues? What does it take to get to the Major League? I think you know the answers. You just have to “Do It”.

***Added an update: Ramos was 4-5 today just missing a homer in the last inning.

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