In the beginning was the Marketing Plan.

And then came the Assumptions.

And the Assumptions were without form.

And the Marketing Plan was without substance.

And darkness was up the face of the Workers.

And they spoke among themselves, saying, “It is a crock of crap, and it stinketh.”

And the Workers went unto their Supervisors and said, “It is a pail of dung, and none may abide the odor thereof.”

And the Supervisors went unto their Managers saying, “It is a container of excrement, and it is very strong, such that none may abide by it.”

And the Managers went unto their Directors, saying, “It is a vessel of fertilizer, and none may abide its strength.”

And the Directors spoke amongst themselves, saying one to another, “It contains that which aids plant growth, and it is very strong.”

And the Directors then went unto the Vice Presidents, saying unto them,
“It promotes growth, and it is very powerful.”

And the Vice Presidents went unto the President, saying unto him, “This new Marketing Plan will actively promote the growth and vigor of the company, with powerful effects.”

And the President looked upon the Marketing Plan and saw that it was good.

And the Marketing Plan become Policy.

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