My Twitter Account
Yesterday I was looking at my twitter account and ran across these two tweets. It made me feel great. I have the ability to drive a lot of traffic but rarely are they ever to a page or site that says to purchase anything. They are simply posts that help inform, educate, show how-to, help to make decisions, and to motivate. They offer value. Of course not everything that gets tweeted is advertising or spam, there are a lot of great quotes and links to breaking news. Sad to say though is that the majority of it is just that, advertising and spam. People just don’t understand that people don’t want to get sold to. They still have the old school mentality and are using Twitter as a advertising portal. They don’t get that when people are put into situations where they are being sold to, their natural tendency is to run away.
Dr. Joyce Knudsen
It appears Joyce had a lot more to say than she could in a tweet so she had to have two. I’ll bet my tweets stood out like a sore thumb. I get a lot of the same types of responses on my Facebook page as well. I treat it the same way.
As contradictory as this sounds, online marketing is a people business. It’s about nurturing relationships. About helping and educating people that you’ve come to know. It’s about sharing your personalities and nuances with each other. It’s empathy and understanding. Selling is never about the product. It’s about relationships.
Thank you so much Joyce!
Joyce is an Image Consultant Trainer and Joyce can be found on twitter @drJoyce_knudsen and her blog, The Image Maker, Inc.
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