I’m not a professional by any means when it comes to conducting Webinars. However, I’ve led a good dozen or so and had some great feedback. I’ve also been given ‘control’ by others to show various techniques and how-tos. Like anything it’s a matter of having experience. Additionally, It also makes it hard when you might think that you are only speaking or demonstrating to only a few others. So I’d like to share what I think and my perspective on giving them.

Firstly, Webinars are one of the top, if not the top, way to communicate to others. You literally have a group of people who choose to attend your Webinar. They are not simply visitors to your blog but are captive participants. There’s something that they are looking for in your invitation and most will attentively watch and listen. They made a conscience decision to be there.

Secondly, Webinars offer a way to personally brand yourself. This occurs by allowing others to sense your personality by your enthusiasm, by your knowledge, by your ability to communicate, by even your humor. People are drawn to others who make themselves open to others and to some extend vulnerable. Of course people are looking for information and education, but underneath it all, people are also looking for people who are just like they are. I don’t know how many people think their perfect so are they expecting perfection in you? I don’t think so. They want to see that you are a real person. They want to see your personality and genuineness.

Additionally, conducting Webinars offer a way to demonstrate your leadership. You are taking the bull by the horns so to speak and training and teaching others. I’d like to think there is leadership in all us, there is, but sadly, most people are followers. I think most of the followers simply lack a bit of knowledge about certain things. Most of it has to do with mindset and confidence. They don’t necessarily see themselves as leaders but I’m sure in their own right, there is something they are passionate about that they could talk about all day. So they do have it in them. A concept called LIT, (Learn, Implement, Teach) stresses this point. There are things that you are learning that are ahead of many people. You actually are closer to and can relate to things that you just learned. You, in the eyes of others can speak to that topic much better than a seasoned pro. So even if you don’t think you have anything to have a Webinar on, think about something you have recently learned and implemented, and have a Webinar on that. It doesn’t have to be a documentary. It can be how YOU decided to learn about it, what YOU were expecting, how YOU implemented it, and the results YOU got. By doing this, you will demonstrate leadership and people will follow you. People naturally flock to leadership.

Thirdly, Some of the initial chit chat is nice but you need to get down to business. That business, should be outlined in a Powerpoint presentation or it’s MAC equivalent. If you have a PC and don’t have Microsoft Office, there is also a product called Open Office that has all the equivalents to the MS product. It can be found at OpenOffice.org The initial slides should have your title and then the next, what you are going to cover. I like to have bullets of topics that are going to be covered along with some possible or expected outcomes the audience will know when you are done. An example I recently had as something I was going to cover was “My Blog post recipe that will have Google salivating before you even hit the Publish button! Move over B. F. Skinner!”. This will make your audience even more attentive and have a veil of anticipation. Your goal is not to only list what you will be covering, but make it a little sensational and dramatic if possible. I also threw in a little humor so you are really starting to brand yourself as I mentioned above.

Fourthly, You have to consider your audience. A lot of what I teach is fairly technical and I end up being too technical about things and it flys why over to many peoples head. This happens because I make assumptions. So with anything technical, you have to step back and educate people along the way. Now you may have some who think this is redundant so you also have to assure them that it will only take a minute or two and that it will be worth their time because you will get to the advanced information regarding the topic. In some cases the topic may be much to advanced or basic for your audience. You need to make sure that on your invitations that you specifically target the audiences you are looking for.

Fifthly, I am probably guilty of this the most, is I tend to have some long drawn out sentences and sometimes my vocabulary gets a little verbose. To make it worse, I sometimes start talking much to fast. So you and I need to keep our presentations at a steady pace and when getting into complicated things pause more often and solicit feedback to make sure everyone understands as well as keeping our language in easy to understand language.

Finally, hosting your own Webinar can be fun and rewarding. You will get to interact with a variety of people from all over the world. You will get to see the value of your products from all over the real world. If done correctly, you should also start to see several streams of income you wouldn’t be able to generate elsewhere. Taking the time to properly prepare your Webinar will help you to be a better presenter. And by doing them religiously, you will become a master at them and should start to see increased sales and people into your MLM businesses.

Someone I highly respect James Schramko has a nice quality 1 hour video for an extremely reasonable price. There aren’t very many people who have the high productivity and profitability James is known for. Check out the How To Run A Webinar video.

As I said originally, I’m no pro so I definitely would like to hear what you have to say on the subject so I welcome your comments.

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