House
Hey, do you all know the character on the FOX network’s show called House? Hugh Laurie plays an eccentric, grumpy, though poignant, and articulate, doctor lacking in bedside manner. In talking to friends and other people, I’ve found that either you like his character or you hate him. He has a condescending and somewhat biting style that pierces and cuts to the chase. But is his demeanor really brash? I like to think he’s saying what others are thinking. In the end, he always is the one who diagnoses the ailment and saves the day or should I say patient? Does it matter how he accomplished his goal, to save a life?
Being Honest
How’s this related to marketing? Well we all have first of all have to be honest with our potential customers, affiliates, and others about our products and most importantly, the chances of success when joining our network marketing organizations. Are the promises of 25,000 dollars a month realistic? Are the fist-full’s of cash and Lamborghinis realistic? Is it really turn key and does it only require a limited amount of knowledge? Does it grow itself without any human interaction? Is the marketing really provided by someone else?
Promises and Reality
We all know the promises and even after years in the business, we are still somewhat seeking the ‘Holy Grail’, so to speak. There are even examples of diamonds in the rough of those who have had their dreams realized. But as Dr. House would say:
1. Your prospects really don’t care what you have to say, really!
2. When you’re selling an Network opportunity, the product is secondary!
3. Logic does not win the day when it comes to motivating someone to enter your business.
4. People listen to and respond to hearing negative things.
5. Most people are highly skeptical about the industry.
6. 97% of everyone who starts an online business fails.
Just Tell the Truth
So just as Dr. House can save the day, what or how can you save the day or bottom line when it comes to attracting prospects as your customer or affiliate? Being honest can go far. Choosing the correct marketing style and tactics can go far. Implementing strategies that speak to the items Dr. House espoused above will go far. We don’t need to be as brash as Dr. House when explaining the honest realities of our industry, but we do need to address them. By doing so we can attract prospects with our honesty, and additionally weed out the meek tire kickers by making them aware of the work involved with having your own online business. I think Dr. House would make it big in the network marketing industry.
Hey Chris!
I love this post and House! Yes, he is BRUTALLY honest but sometimes being that way is better, such as in online marketing. I completely agree that being honest and upfront with your potential business partners will serve everyone best in the long run. You want to run your business by being completely open, honest, and caring, rather than feeling like you are hiding something from someone. People ARE skeptical about the industry so being as REAL and HONEST as possible are key qualities to succeeding in online marketing.
Thanks for sharing Chris!
Hey Chis, thanks for bringing reality back to network marketing. Yes, you can make an excellent living in the industry. There are plenty of people out there who have proven it. What most people gloss over is the fact that it takes a considerable amount of work.
House doesn’t sugar coat anything, he just gives you the facts. He asks questions that might offend you, but that’s usually because there is a truth someone does not want to face… like there is no easy money in network marketing, for example.
.-= Jason Kerchner´s last blog ..How to Become More Efficient =-.
Hey Chris!
Great post. I absolutely love House and I think one of the things I really like about this is that whether or not you like his style (which most don’t), he is brutally honest!
You have to be that way in network marketing and most of all, you have to be honest with yourself.
That’s where it starts, then it will flow to everyone else.
Thanks for the great words of wisdom, as always!
Hey Chris. I’m a big fan of “House” and I love the way you worked him into network marketing. Anyone who’s read my content know I’m a big advocate for the “truth” in Network Marketing. I agree that it’s time that people stopped twisting the truth about Network Marketing…and any kind of online marketing as well.
I responded to a question on the mastermind forum today and pointed out to the gentleman that Network marketing is not a business about sponsoring, recruiting or building downlines. It’s a business about marketing. Someone (not something) is MOVING products or there is no business.
I believe that joining a Network marketing company before one has learned how to MARKET is equivalent to performing surgery before you’ve even been to Med school. It’s a disaster waiting to happen and the proof is in the numbers.
Thanks for sharing Chris. Well done.
Anthony
.-= Anthony´s last blog ..Get Your Picture Taken. A lesson in Branding, Networking and Leadership. =-.