ChrisKilber.com

Health · Wealth · Freedom in a Modern World

Targeting Niches Part One

April 26th, 2011

The first and what I consider the most important task when doing marketing is to target your market. The more narrowed your scope, the better chance you have at striking your potential prospects and buyers chords. When using too broad a scope you then have to be everything to everyone. You end up not satisfying or providing anything of value to anyone. I might add, marketing to everyone can also be mighty expensive.

I always like to use niches that are subsets of broader niches or some that have a very common thread. Let’s say you are marketing a health and wellness opportunity and products. This in of itself is a very large industry, and some would even say saturated. I would approach it by using the premise that people who are health conscious buy supplements, nutrients, and vitamins items that enhance, prevent, and increase their health. That being said, they probably would buy items such as water purifiers, air purifiers, exercise equipment, health club memberships, travel packages, etc. Finding people and companies that market these products may already have a huge list of past customers and/or people on their mailing lists. What’s to stop you from mutually sharing each others lists, and/or even proposing them to join you in your business. This would be another revenue stream for them that is not in direct competition with their products. Be creative.

The relationships between niches is similar to the 6 degrees of separation. I’ll explore some of these relationships next time and open the world of possibilities.

Part Two

Backlinks on the front page of a blog?

September 1st, 2010

It may seem impossible that a blogger would ever give you the front page of their blog to display your wares, but it is very possible indeed. There are literally thousands of people who realized the power of this method of backlinking benefiting from page one backlinks on sites with Pagerank of 6, 7 etc. It truly is quite easy too. As long as you like writing (you do not have to be the best writer in the world, and typos are allowed!) or have a great outsourcer who is worth their salt.

For a while now, many top bloggers have used a plugin called Top Commentators, which is a widget that sits in the sidebar of a site. It sits on every page, however, so this is immediately powerful for the links that are in that Top Commentators widget. The prerequisite to get into that box is you must be making valid and worthwhile comments on the blog, and you should also be in the post count of the top 10 or 15 people. So if the number 10 spot has 5 posts, you need to write 5 posts that week/month – depending on how the blog operates.

You can use different anchor texts for different blogs. You can put your name, or your website name – the blogs do not care, as long as you are adding valuable and fresh content to their blogs. This is not spam – you are collaborating with the owner of the site – and they welcome you with open arms – and even throw in an awesome backlink to boot.

To find these cool blogs that allow you to advertise on their home page, you simply need to go to Google, and type in the following:

allintext: “Top Commentators” “Powered by WordPress “

This will throw up enough blogs for you to go through, and remember – actually pick blogs you want to comment on!

Fast Indexing Software…

August 30th, 2010

Link building can often become quite a long and laborious process for some of us that may not be so advanced as others with SEO. However, this is not the only thing that needs to be done in order to increase your position on the search engines. Once you have built your links you then need to make them actually start to work for you. This is where indexing comes in. If your links are not indexed, then they are practically worthless to you. There are two good ways to get your links indexed quickly. The first is Meta Indexing and by doing this to all of your links, you can gain hundreds, if not thousands of link backs to your main site/profile etc. The other way is to ping to all of the top RPC ping sites which will inform the search engines such as Google and Yahoo that you have new content out there to be crawled over. You need a proper link strategy in order to do this properly and this can take a long time when done manually. This is why the latest craze of indexing software has come to light. This software claims to be able to speed up this process incredibly, getting your URL’s indexed in under 2 hours for you!

The only reported downside to this software is that it may not be extremely user friendly for anyone other than the experienced internet marketers. However, there are many different kinds of this software available, all doing almost the same job. Therefore, it is simply a matter of discovering the method that works best for you and sticking with it until you have perfected the technique required. This software can be found on many forums such as the Warrior Forum etc. and a lot of these you will find offering free trials too!

Link Wheels

August 23rd, 2010

Anyone that knows anything about search engine optimisation understands that link wheels are a big part of this and can have a large impact on your website and any future business that you could possibly do. When first explained to a person, link wheels can sound very confusing and seem too overwhelming to understand. When a person does not fully understand something, there is little chance that they will ever actually do it/get it done. However, when explained in the correct manner and in a way that anyone can understand, you will soon realise that link wheels are relatively easy to learn about and therefore, relatively easy to accomplish yourself for your own website. Link wheels really can change the way in which clients are attracted to your business. You literally will have links all over the web pointing directly to your website, generating more real traffic and therefore, in the long term, making more of those sales!

As well as providing links and therefore new clients, the link wheels are also a great way to boost your rankings on the search engines like Google. As part of a link wheel package, if you decide to hire someone to do this job for you, is article writing. If you are uploading regular unique content to your website everyday with your keywords of choice, the search engines will soon pick up on this and begin to notice and “like” your site a lot more. Another major aspect of the link wheels are the video creation and submissions that are regularly part of the package price. A short video will be created based around your website and its products and then submitted to certain directories in order to build up your links. When all of these links are live online, you will soon start to see the benefit of link wheels, even if you have been sceptical up until now!

Brick Relish – Keyword Modifiers Part 2

August 18th, 2010

Following on from part 1, we will now take our three main keyphrases, and generate a big list of modifiers.

Hosted autoresponder
Server side autoresponder
Autoresponder software

To get a large list of words that are similar, you can use Google Adwords Keyword Tool, a Thesaurus or better still, a little tool that deserves some kudos.

http://soovle.com is a great little tool for generating suggested keywords

The key to unlocking the keyword research puzzle is modifying keywords

based on one original keyword. You type in a keyword, and automagically, you get a load of suggestions live from search engines like Google and Ask. Here, we will type in “hosted” and “hosted autoresponder”, to try and generate suggestions. Get these all written down on Excel if possible, as that will help later. Have each modifier and keyword in a separate column. So ‘hosted’ would be in column 1, ‘autoresponder’ column 2 etc. Don’t forget to find modifiers for your main keyword. Autoresponder’s actually go by the name of ‘email responder’ etc. So we can add that to the list. Check this keyword in Soovle too. You would find modifiers like “system”, and “automatic” for “email responder” for example. Add any other keywords that your product or service are known by. You should be able to generate a fairly large list.

Now, you should have around three or four columns to work from. You will now check you’ve covered all your bases by using a keyword modifier tool called Keyword Lizard. Enter your columns of keywords & modifiers, and check the appropriate boxes if you need to. For example, if this exercise is for your Adwords campaign, use Step 4 & 5 of the tool. Otherwise, simply let it do its stuff, and modify the whole list.

From this quick exercise, you will generate hundreds of keywords. Different permutations will give better/worse monthly searches – but they are all worthy of being included if they get ‘some’ searches… remember, sometimes it’s better to have 10 keywords getting 100 searches per month, than trying to rank for a keyword that has 1000 searches… but heavy competition.

Brick Relish – Keyword Modifiers Part 1

August 16th, 2010

Keywords are not easy to find when you are too close to the subject. You can know everything there is to know about a niche and then when it comes time to brainstorm ten off the top of your head for an article, or for a press release, you are stumped, and white page syndrome sets in. This is because you can often be too close to the subject, to actually see what the real underlying keywords are. Sure, you could probably reel off some beauties, though try competing with anyone on Google and you will struggle. To get good quality sub-niche keywords you gotta dig deep!

So what’s all the ‘Brick Relish’ about? Well, Brick Relish is actually an anagram of my name – Chris Kilber… and ten whole points go to the person who spotted that first. The reason I have used an anagram, is to just remind you that at first glance, words can be just that – words. To make them worth something, and stand out, you have to modify them. Keywords can be modified in many ways, to make them more appealing, and of course get more traffic. Let’s look at how we can modify a keyword.

As an example, we will look at the niche of internet marketing, and specifically autoresponders. Imagine you had a site that reviews the best autoresponders, and you are trying to sell these to internet marketers as an affiliate. Right away, your brain is thinking of all the keywords surrounding autoresponders, when in fact what you need to do is look at keywords that can be attached to the main keyword. With some niches, it’s easy to think of keywords that can be attached, such as locations, sizes, colors etc. – like “lawyers Connecticut” or “small ladies boat shoes” as examples. With something like autoresponders, you can do the same, you just need to know WHO the product is used by…

Are people looking for cheap or cost effective autoresponders?
Are people looking for hosted or standalone autoresponders?
Are people looking for subscription based or one-off purchase software autoresponders?

The answer to all of those questions, of course, is YES! People are looking for all of the above, so you need modifiers for all of them. Let’s take hosted/standalone autoresponders, and start with three main niche keyphrases:-

Hosted autoresponder
Server side autoresponder
Autoresponder software

In the next part of this series, we will look at how we can add lots more words to the modifiers, and build a huge list from just those three keywords.

Using RSS Feeds to Boost SEO

May 5th, 2010

RSS Feeds
There are 101 uses for RSS feeds as well. I can’t necessarily give RSS feeds their due in this limited space but I can give you a background. RSS stands for Rich Site Summary or Really Simple Syndication (it depends on who you ask). RSS is a XML format specifically designed to share content. Netscape originally developed RSS to distribute news headlines and then abandoned the concept due to the lack of popularity. In recent years RSS has become the standard for content syndication. RSS syndication has allowed for smaller content providers to gain exposure and increase their news and content distribution. The increased exposure has evened the playing field for content providers.

Multi-Purpose Your Content

May 1st, 2010

Content Strategies
Here’s really a great way to stretch and use your content by using multiple media formats. Think of it this way. After you’ve just got done writing a post for your Blog, while everything still is in your thoughts, click on your flip video camera and click the record button. Now I’m not saying to read it verbatim, but basically paraphrase what you just wrote. It only needs to be 3-4 minutes. This will allow you to emphasize and elaborate on some things contained in the written version. It will give the exact same content some life.

SEO Page and Site Optimization with WordPress – Part Three

February 3rd, 2010

Well I owe this post to those who have been following my SEO and WordPress site optimization. As stated in SEO Page Level Optimization I do not use the All-In-One SEO Pack anymore. I use the plugin called Platinum SEO Pack. It offers everything that the All-In-One does but it has even more. The neat thing about it is if you’ve already got your All-In-One configured, when installing this you will have an option to import all the All-In-One settings!

SEO Page and Site Optimization with WordPress – Part Two

January 25th, 2010

Well I’m continuing my three Part series on Page and Site Optimization with WordPress. Today I’ll discuss a few more WordPress plugins that can help your SEO but are little known.

SEO Friendly Images
SEO Friendly Images is a WordPress plugin that will automatically update your new images with the correct ALT and TITLE attributes. If your images do not have (ALT and TITLE) already set, SEO Friendly Images will add them based on the options you set in the settings. This will also make the post W3C/xHTML valid.

ALT attribute is important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match.

TITLE attribute will have a lessor role but is important for visitors as this text will appear in the tooltip when mouse is moved over the image. It can actually be quite verbose if so chosen. In fact as an example, check out the image I have in the upper right hand corner of this post.

SEO Smart Links
SEO Smart Links searches for keyword phrases that match the titles of your posts and pages and these phrases are then turned into the links. You also have the option of creating links for your tags and categories. The matching is case insensitive and the original case is preserved. There are examples in the first paragraph of this post. The words Site Optimization and WordPress plugins are also links to tags of this blog.

Everything happens transparently and you can be edited in the options from the administration settings panel.

SEO Super Comments
The complet concept behind this plugin is presented in Presenting SEO Super Comments Concept which explains it in much more detail.

For each user comment that gets created a new dynamic page on the blog, holding the actual comment information will be generated. This page will not actually exist in the database, but will be created dynamically using this WordPress plugin.

This then makes the site’s comments visible to search engines. This is possible because blog comments are crawlable, indexable and rankable content! So by just implementing this plugin, your comments will get crawled and indexed.

All three of these plugins are written by Vladimir Prelovac. You can check out his site at www.PRELOVAC.com

I will finish up with the plugins I now use for SEO within the next couple of days. Till then, have a remarkable day!