I’ve seen a few great Pay Per Click methods discussed on forums over the years, and the one that has caught my eye more than most is GMail advertising. You probably didn’t realize, but Adwords has a separate Gmail facility, and you can serve up your ads JUST for the people reading their emails. Whilst there are many users who use POP3 with their Gmail account, the majority still access via web browser, and there are millions of potential targets there for the taking.

On your Campaign Settings page, all you have to do is enable the Content Network and Relevant pages only on the placements I manage which will allow you to activate Gmail as a Network of choice. Simply go to Networks, Managed placements, Show details and to serve ads only on Gmail pages, enter mail.google.com and click Save. It really is that simple. Now all you need to do is work out a strategy for Gmail only targets.

The best way to get into the mindset of your target viewer/reader, is to think like them. You need to sit and think why they may be looking at their email, and viewing an email with your keyword in. For example, if you are in the niche of baby cot mattresses, then you need to think just like the person who is reading the email containing that keyword.

• Could they be looking for quotes from people on eBay? Why? Are they looking for cheaper shipping?
• Look on Yahoo! Answers for questions about your product – people will certainly be asking manufacturers and retails these questions
• What problem do people have in this niche? How can you solve it for them?

Simple questions like this will enable you to build a great campaign, which will pull in the clicking public, and hopefully convert much better than simply keyword stuffing your Adwords campaign.

It may seem impossible that a blogger would ever give you the front page of their blog to display your wares, but it is very possible indeed. There are literally thousands of people who realized the power of this method of backlinking benefiting from page one backlinks on sites with Pagerank of 6, 7 etc. It truly is quite easy too. As long as you like writing (you do not have to be the best writer in the world, and typos are allowed!) or have a great outsourcer who is worth their salt.

For a while now, many top bloggers have used a plugin called Top Commentators, which is a widget that sits in the sidebar of a site. It sits on every page, however, so this is immediately powerful for the links that are in that Top Commentators widget. The prerequisite to get into that box is you must be making valid and worthwhile comments on the blog, and you should also be in the post count of the top 10 or 15 people. So if the number 10 spot has 5 posts, you need to write 5 posts that week/month – depending on how the blog operates.

You can use different anchor texts for different blogs. You can put your name, or your website name – the blogs do not care, as long as you are adding valuable and fresh content to their blogs. This is not spam – you are collaborating with the owner of the site – and they welcome you with open arms – and even throw in an awesome backlink to boot.

To find these cool blogs that allow you to advertise on their home page, you simply need to go to Google, and type in the following:

allintext: “Top Commentators” “Powered by WordPress “

This will throw up enough blogs for you to go through, and remember – actually pick blogs you want to comment on!

Link building can often become quite a long and laborious process for some of us that may not be so advanced as others with SEO. However, this is not the only thing that needs to be done in order to increase your position on the search engines. Once you have built your links you then need to make them actually start to work for you. This is where indexing comes in. If your links are not indexed, then they are practically worthless to you. There are two good ways to get your links indexed quickly. The first is Meta Indexing and by doing this to all of your links, you can gain hundreds, if not thousands of link backs to your main site/profile etc. The other way is to ping to all of the top RPC ping sites which will inform the search engines such as Google and Yahoo that you have new content out there to be crawled over. You need a proper link strategy in order to do this properly and this can take a long time when done manually. This is why the latest craze of indexing software has come to light. This software claims to be able to speed up this process incredibly, getting your URL’s indexed in under 2 hours for you!

The only reported downside to this software is that it may not be extremely user friendly for anyone other than the experienced internet marketers. However, there are many different kinds of this software available, all doing almost the same job. Therefore, it is simply a matter of discovering the method that works best for you and sticking with it until you have perfected the technique required. This software can be found on many forums such as the Warrior Forum etc. and a lot of these you will find offering free trials too!

A recent trip to the store left me quite bemused and a little angry with myself for not finding a perfectly good marketing method that was so simple, it was laughable. I was so intrigued by the marketer that they got a call from me, whereupon I asked about their reasons for marketing in such a way. How it started was with me picking up a business card that was left on a countertop in a store. On it were the words “Lay-Offs”, “Redundancy”, and “We can help”. Having a friend who had just been laid off, I picked up the card, and when I got back to the house, I looked at it.

The person who had gone ahead with this marketing style told me it was nothing new, and people have been doing it for some time. The reason it works so well right now, is the fact that millions of people have been hit by credit crunches and economic downturns. The actual proposition on the card was to get people enrolled in online marketing coaching, and the owner wasn’t half bad. The entry fee was very low, making it accessible to most people, and that’s why it worked so well. Problem + solution + accessibility for target audience.

When you are considering your next marketing campaign, remember that you are talking to people, and people like to be helped with problems. The first paragraph of every marketing copy that ever worked is about problems and solutions. Begin by addressing a problem that your target audience needs solving, and you will get their attention, and generally retain it throughout the copy. If you are hitting all the right notes with your copy, and can genuinely provide help to people, then you will get buyers – it is that simple. Every testimonial you get should be published, and do not be shy about the work you are doing. Make sure people know what a kick you get out of helping these people.

Facebook, we are all agreed, is awesome. An awesome tool for keeping in touch with your friends, your network, your loved ones who are skiing in Austria, and of cause – awesome for spammers. Yes, we have all had the invites to events that we will never be attending, or the invites to pages that contain matter we would never be interested in… but does any of this put off the experienced, somewhat inexperienced Facebook marketer? I should hope not, because Facebook has an amazing armoury of tools that can help grow your business overnight. I’m speaking this time about Tagging.

Tagging is used by people to get information about a link, page, photo or anything else to another person fast. When you tag somebody on your friends list, they will receive an email. It’s a much more friendly “You were tagged in a photo by John Smith” email subject too. The significance in tagging is not apparent immediately. You have to look a little closer.

Lets say you were a fan of an internet marketing page. You then tag it by inserting @ before the page’s name on your status update, saying “I just posted a pretty in depth review of XYZ website. I’d be interested to know your thoughts! Thanks, Chris.”. What happens next is fairly amazing. Your update will be posted to that page’s wall (eventually) and will go out to however many fans that page has. Fans who read the wall will see this – and possibly visit your site, and then return to “Like” your post on Facebook (or better yet, get some Social Plugins on your site so they can do it there and then).

Unfortunately, this tool is being misused by spammers too. So be careful how you use it – and as with anything online, make it relevant, make it unique, and make it count.

Search engine optimisation is a huge part of any online business now-a-days and can be make or break for a lot of people. Not enough back links and you won’t get the sales you desire, too many back links too soon and Google will maybe sandbox your site. With so much to learn it seems impossible to do a good job unless you are a professional and one of the best at that! However, despite your first impression, SEO can be very easy to learn and accomplish successfully for anyone, providing you are using the best methods such as link wheels and press releases.

Press releases are a relatively easy way to get your site up to the top pages of Google – and maybe even the first page if you do it right! First of all, you need to ascertain that your written press release falls in line with the guidelines set out by the companies you will be submitting it to for example, if they allow the anchored link you should put in. If it isn’t, then your work will be rejected and unpublished – not a great start to say the least! So, once you have mastered the art of writing these press releases, making sure you have entered a strong enough keyword density, you can then begin the submission process and start reaping the benefits of your work.

You need to ensure you use the best submission websites around in order to obtain the best results for your website. Providing your niche is a good enough one, your website can be boosted to the first or second page of Google within 3 days! However, you must ensure you allow your new website to gather a few back links from elsewhere first as if it is hit with hundreds very quickly then there is a possibility of it being removed from Google all together for quite some time! If all this sounds a little too much for you or you don’t feel quite up to the challenge just yet, you can always hire someone else to do the job for you!

Hello everyone! I’m excited to announce a new Webinar Series that I’m going to have each week on Wednesday at 8:00 CDT.

I know that there seems to be so many Webinars offered with what seems to be every night so this one will be a little bit different.

This is how.

1. This will be fast paced and will be limited to only 1 hour.
2. Each week will feature a colleague that I’ve met over the last 2 years who I consider to have some rock solid value to contribute to everyone on various topics for 1/2 hour and then myself for a 1/2 hour.
3. There will be a PDF link that will contain any of the links or resources mentioned in the Webinar.
4. An email address will be provided to ask questions. This will allow more content to be provided as well as allowing me and my guests to explain things in much more detail.

So this first inaugural week we are going to have:

Danielle Zach who is going to have a presentation about Business Mindset for Success.

You can register by clicking the link:
https://www1.gotomeeting.com/register/984131465
or click the image below.

Come prepared to learn about Mindset and some Google secrets that will help you grow your business.

I’m not a professional by any means when it comes to conducting Webinars. However, I’ve led a good dozen or so and had some great feedback. I’ve also been given ‘control’ by others to show various techniques and how-tos. Like anything it’s a matter of having experience. Additionally, It also makes it hard when you might think that you are only speaking or demonstrating to only a few others. So I’d like to share what I think and my perspective on giving them.

Firstly, Webinars are one of the top, if not the top, way to communicate to others. You literally have a group of people who choose to attend your Webinar. They are not simply visitors to your blog but are captive participants. There’s something that they are looking for in your invitation and most will attentively watch and listen. They made a conscience decision to be there.

Secondly, Webinars offer a way to personally brand yourself. This occurs by allowing others to sense your personality by your enthusiasm, by your knowledge, by your ability to communicate, by even your humor. People are drawn to others who make themselves open to others and to some extend vulnerable. Of course people are looking for information and education, but underneath it all, people are also looking for people who are just like they are. I don’t know how many people think their perfect so are they expecting perfection in you? I don’t think so. They want to see that you are a real person. They want to see your personality and genuineness.

Additionally, conducting Webinars offer a way to demonstrate your leadership. You are taking the bull by the horns so to speak and training and teaching others. I’d like to think there is leadership in all us, there is, but sadly, most people are followers. I think most of the followers simply lack a bit of knowledge about certain things. Most of it has to do with mindset and confidence. They don’t necessarily see themselves as leaders but I’m sure in their own right, there is something they are passionate about that they could talk about all day. So they do have it in them. A concept called LIT, (Learn, Implement, Teach) stresses this point. There are things that you are learning that are ahead of many people. You actually are closer to and can relate to things that you just learned. You, in the eyes of others can speak to that topic much better than a seasoned pro. So even if you don’t think you have anything to have a Webinar on, think about something you have recently learned and implemented, and have a Webinar on that. It doesn’t have to be a documentary. It can be how YOU decided to learn about it, what YOU were expecting, how YOU implemented it, and the results YOU got. By doing this, you will demonstrate leadership and people will follow you. People naturally flock to leadership.

Thirdly, Some of the initial chit chat is nice but you need to get down to business. That business, should be outlined in a Powerpoint presentation or it’s MAC equivalent. If you have a PC and don’t have Microsoft Office, there is also a product called Open Office that has all the equivalents to the MS product. It can be found at OpenOffice.org The initial slides should have your title and then the next, what you are going to cover. I like to have bullets of topics that are going to be covered along with some possible or expected outcomes the audience will know when you are done. An example I recently had as something I was going to cover was “My Blog post recipe that will have Google salivating before you even hit the Publish button! Move over B. F. Skinner!”. This will make your audience even more attentive and have a veil of anticipation. Your goal is not to only list what you will be covering, but make it a little sensational and dramatic if possible. I also threw in a little humor so you are really starting to brand yourself as I mentioned above.

Fourthly, You have to consider your audience. A lot of what I teach is fairly technical and I end up being too technical about things and it flys why over to many peoples head. This happens because I make assumptions. So with anything technical, you have to step back and educate people along the way. Now you may have some who think this is redundant so you also have to assure them that it will only take a minute or two and that it will be worth their time because you will get to the advanced information regarding the topic. In some cases the topic may be much to advanced or basic for your audience. You need to make sure that on your invitations that you specifically target the audiences you are looking for.

Fifthly, I am probably guilty of this the most, is I tend to have some long drawn out sentences and sometimes my vocabulary gets a little verbose. To make it worse, I sometimes start talking much to fast. So you and I need to keep our presentations at a steady pace and when getting into complicated things pause more often and solicit feedback to make sure everyone understands as well as keeping our language in easy to understand language.

Finally, hosting your own Webinar can be fun and rewarding. You will get to interact with a variety of people from all over the world. You will get to see the value of your products from all over the real world. If done correctly, you should also start to see several streams of income you wouldn’t be able to generate elsewhere. Taking the time to properly prepare your Webinar will help you to be a better presenter. And by doing them religiously, you will become a master at them and should start to see increased sales and people into your MLM businesses.

Someone I highly respect James Schramko has a nice quality 1 hour video for an extremely reasonable price. There aren’t very many people who have the high productivity and profitability James is known for. Check out the How To Run A Webinar video.

As I said originally, I’m no pro so I definitely would like to hear what you have to say on the subject so I welcome your comments.

Recently, I spent a fair about of time studying a thief that I’m sure we are all familiar with, procrastination. I knew I’d get around to it one day. [Canned laughter... It's a tough crowd.] What I’ve discovered through some serious introspection is it seems to be a topic just about everyone understands. Seems to me whenever the topic is brought up, everyone always nods their head and says, “Ya ya, I know, I know.” But do they really. I think most recognize that procrastination exists, but have a hard time conquering it. Every January people from all over the world make resolutions to change something in their lives. Most of these resolutions fall by the wayside fairly quickly. But people know they should modify their behavior but have a hard time doing it.

When it comes to building businesses online there is a lot to learn. Even if you do have experience, things change quite quickly. You need to be learning constantly. Additionally, you have to become a business specialist. You have to contend with taxes, bookkeeping, affiliates, vendors, advertising, fulfillment, traffic, lead generation, etc. If you are a procrastinator, you’ll be eaten alive. You may as well simply donate your time to some civic group. You at least have something to show for it.

As I mentioned earlier, most people recognize procrastination. They know that they can’t blame others and are responsible for their own actions. They understand that they have to be goal orientated. They understand that even bad action is better than no action and that they need to break bad habits that rob time. But there is one that is a little bit harder to recognize. That is that the time you spend at your computer had better be productive and directly responsible to creating income. That’s the bottom line. Checking your email 15 times a day, perusing over to your Facebook Page, or your Twitter account and following links to who know where and generally, spending time on your computer unproductively is a type of procrastination. There are many ways to rationalize this practice but holding it up to the test of creating income for your business is the litmus test.

There certainly are strategies of using social media, but just make sure you schedule your time for that action. If it is taking more time than you allocated, make sure you are receiving a measurable and tangible benefit.

Now I want to throw a caveat on all of this and it’s that you should concentrate your time on money generating activities and automate or outsource the rest. For some, the money making activity might be networking with people by calling them up. For those who are technically savvy, web creation may be their ticket so to speak. For some it may be copy writing.

So in closing I ask you examine some of the things you may be procrastinating with and try and uncover the root cause, make some resolutions and find ways to combat the thief, and your bank account will love you for it.

Firstly, I want to thank Phil Jackson for his recent post called “RIP Tribes? Phil has been a crusader in the Tribe Syndication Group called The Daily Crushers. This is basically a response to the post.

As I am witness to the power of tribes, and have been involved with some very loosely coupled tribes in the beginning where some of the methods and ways going about being a member involved trying to get others to do things the way they wanted them, or when you had a chance to dictate them, it was too much of a learning curve to get them to happen on a consistent basis.

I also have been involved with several other tribe organizations in may ways. What I have discovered is in the old saying that someone who does not have enough skin in the game isn’t someone could depend on. So what ended up happening was dumbed down version of going to others sites and clicking a button on someone’s blog post if you found the time. I learned later that that this may have given them some authority, but there are better ways that work 10 times better.

I’ve always been at odds with the term “Tribes” because it was taken from the book called “Tribes” and Seth Godins definition of a “Tribe” was always in context of leadership. The way it has been used is directly in opposition of that, as a commune. Tribes are people who follow. People will follow leaders. Leadership is something that is only earned by trust that is demonstrated by the way someone acts. It is not simply a title given to someone. That leader in order to be called a true leader must be doing things that promote and train others to be leaders as well. A true leader is not gauged by the title they hold or have been appointed but by the trust they have gained by lifting their followers. This is totally in contrast of the prevalent definition of a communal group that have a set of dictates to follow. Seth was trying to instill and train new leadership, not a new version of group followers. Seth was looking for people who wanted to learn “LEADERSHIP” and to train them. If we were to use the term “Tribe” the way it is being used for tribe syndication, its goal should be to figure out a way to dissolve as soon as possible. Each one of us should take the bull by the horns and LEAD and form a new “Tribe” group.

I think that Tribe 2.0 as Phil has said is the next evolution to do just that. It is recognizing the gap I talk about above. The term “tribe” should never remain a permanent thing or structure. As defined above it should evolve. But a mastermind group can be permanent. Seth Godin’s tribe definition is to teach and create new tribes, the things you can learn in a mastermind group.

I have created implementation models that can blow the doors off of the early implementations of Tribe syndication. I, like Phil, have realized that there is much more to “Tribes” than simply providing backlinks to your Tribe members. I have developed ways to automatically provide thousands of backlinks to your content. So now we step into “Tribe 2.0″. “Tribe 2.0” could be better known as a “Mastermind” group coined by Napoleon Hill.

So is Tribe 2.0 could be the original “Tribe” concept that Seth Godin wrote about in his book called “Tribes”? What a lot of people were led to believe is that a common shared goal could be a “Tribe” because it was based on a common belief. It was a communal goal that was to be practiced by all. We now know different.
The answer is YES!

The syndication group I spend my time with is more than just a group of syndicators. What I’m finding in the tribe I formally participate in is I am getting a chance to PRACTICE leadership. Hopefully they are learning it as well. I am getting a chance to educate, as I learn many things as I study their communication practices. I am learning information about many things. The great thing about it is that we are all at various levels of leadership and various levels of mastering online marketing, whether is be coaching, affiliation marketing, or daily practices that elevate our business and personal growth. The commodore and bonding we are experiencing, even though we may be at different levels, give everyone a chance to contribute to everyone else’s growth and I think eventually, much longer term relationships that can expand to joint venture partnerships in the future.

Our goal, I think is to be more in line with what Seth Godin proclaimed is to build tribes and teach them leadership, and kick them out of the nest. Once they are on their own, they will still have a bond. If leadership training is the goal, and leadership training does include learning and teaching technical skills, the psychology of sales and marketing, and personal development, then “Tribe 2.0” is something we should ingrain in our businesses. I welcome Tribe 2.0.

Join us at The Daily Crushers.