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Category Archives: Marketing

The Language You Use

May 19th, 2011

The ability to receive what you desire is based on what you ask. To be effective in what you ask, you need to use the proper language. To connect, prospect, and generally open dialog with people, whether they be your spouse, family members, or prospects, you need to understand some basic fundamental concepts that will assist you to be effective in your communication. The number one concept is the language you use.

It is no accident that people end up walking through life settling for average results in many aspects of their lives. To understand the language that we use is paramount. So why do we say and use the words we do? Is there a connection between the words that we use and the results that acquire? Yes! Your words are your energetic expression of your thoughts, your feelings, and your beliefs. If you look around you will discover your reality you find yourself in is a physical manifestation of the energy you have received in return for those words you have spoken.

So there are some key words that you use that you could release right now today or at least become conscious of that you use in your everyday vocabulary, that you are using that DO NOT serve you to create the results that you seek and desire. They are what differentiate the difference between subsisting a life and designing a life that you desire.

So the words you use need to be in alignment with the results you desire to achieve the life you seek in the areas of finance, family, and your future. There are many words that we use that we’ve been conditioned to use because they are so predominate in our society. In fact, we are not even aware that we use them when we speak.

Key words to eliminate:
1. “Need” means that no matter how much of something you receive it will never be enough. And that belief will continually perpetuate the situations you find yourself in so as to always be true. Replace the word with deserve. No more saying you “need” more money, use “deserve”. The more you think you deserve, the more time you will be in a position to take advantage of opportunity, and thus you will receive more money.

2. “Try” is a word that has no commitment. It’s a word that means I’ll think about it. But in the end it means I’ll still be sitting on the couch. I’m not going to do anything that moves me forward. It’s akin to “wish”, “if only”, “I should”. The operative word to use is “will”. It emotes action. When asking something of someone if they use the word “try”, chances are they won’t do what is asked. When asking questions you are looking for decisive answers. Um, well, maybe won’t cut it. Anything less doesn’t not qualify for your emotional energy.

Start using language that is congruent to your message. People understand when their are being directly asked. They don’t have an out. They don’t perceive you as a walking contradiction. Understanding the language you use and being confident in your language will give you posture. It will also give you a clue as to where the person you are communicating with is at. Take time to understand the words you use, the words others say to you, and how you can use them to your advantage and you will be much further to the things you desire.

Vision To Live By – Part Two

May 8th, 2011

So last time we found that the American Dream isn’t what it used to be. We are in the age of over-borrowing, bankruptcy, loss of jobs, and financial instability. You may be staggering with the pressure of keeping your head above water. Trying to forecast what we have in the future can even stump the best of economists so we often find that we are trapped in a fiscal roller coaster that’s run amuck. As I concluded last time, there has to be a better way.

There is good news however. This doesn’t have to be you. Even when times are tough you can provide a safe haven for you and your family. You can free yourself from the mercy of unpredictable markets. But you may be wondering what is this and if it was that easy why isn’t everyone doing it? The main answer is the job myth. We have been led to believe that the only way to get anywhere is by working for someone else. It has been so ingrained into us that even the possibility of not having a job is scary. But having a job in today’s market does not always mean security. If you are relying on a job as your family’s lifeline you may be more vulnerable than you think. The answer?

The answer is your own full or part time business. A business of your own is essential to stability in a tough economy. Since you are your own boss, you can choose the hours you generate business and can still have time for your family and friends. Having extra or replaceable income will give you a piece of mind that a job just can’t guarantee.

One of the taboos that exist is that starting your own business is expensive to start up. It is true that start up costs for a store or restaurant are high but that’s because a brick and mortar building does cost a lot. However, if you start a business that you can start up from home you can significantly reduce your costs.

Another myth is that people don’t buy during recessionary times. This may be true for luxuries but people still have to by essentials such as food and other products that allow them to remain healthy. Remaining healthy is more important during these times because stress can effect your health and we are all too aware of of rising health care costs.

So the bottom line is that the advantages far outweigh any of the other options. Folks, it’s gut check time. Certainly there are fears that you may have to overcome, questions you have to do research on, and decisions you have to make. But remember, what you choose to do and how you do them will effect your future. As the old Rush song says, “Not to choose is still making a choice.”

The ideal business will be one where you collaborate with people you enjoy and can respect. One where the products are in demand now and in the future. One that is in a growing industry. One that is effective. One that is easy to market. One where you can start earning income right from the start.

Are you going to sit back and let politicians and other economic influences dictate your lifestyle and happiness? Are you ready to take control? The unfortunate thing is that most won’t even try. Most will sit back and let life pass them by for 40 hours a week for 40 years only to get their Timex watch and then slowly retire broke on their safe path to their grave. If you’d like to have a brief short conversation about expanding your potential and get on track to help you family’s situation and others, I’d be glad to speak with you. Your family deserves it. Click the Contact Chris up above and leave your phone number. I look forward to speaking with you.

Targeting Niches Part Two

April 28th, 2011

Last time I talked about the characteristics of people in context of products. I explained about related niches. Now to expand on that concept we can use the law of 6 degrees of separation. The 6 degrees of separation states that the levels where everyone is related is no more than 6 levels. The same way people are related, all niches to some degree are as well. But the angle here, is not the characteristics of people in context to products, but to the characteristics of people in context of themselves.

Let me explain. Remember these are broad brush characterizations and in no way are they always true. People who drive high end cars, Mercedes, Lexus, BMW’s typically can afford to travel to exotic destinations. It’s not much for them to hop on a plane several times (3-4 times) a year and go to a resort in some far destination and relax in a nice resort. The relationship was that because they drove expensive cars, they had money, and thus could afford to go on vacation frequently.

Another would be that because someone is a teacher or educator they typically are nurturers or amiable relaters. Because their nature is to help, teach, and make impacts on others lives. This would also include nurses and other care givers. Because of this their propensity to socialize and be involved with activities that help people are greatly enhanced.

One last one would be that people who dress in sharp clothes, the top of the line, male and female, probably have bought some expensive jewelry, watches, perfumes and cologne. Also we can also delve into shoes, handbags, sun glasses, and other accessories.

Here’s another application of using this knowledge that will become a large part of your arsenal in your prospecting basket. These relationships don’t necessarily have to be about products. They can be about interests as well. Someone interested in aviation may also be interested in sailing who may be interested in diving. Someone interested in martial arts may be interested in fitness, in nutrition, in exercise equipment. The amiable relaters may be interested in personal health which is associated with nutrition and fitness who by this association is related to divers and sailors. So do you see where I’m coming from. Just about any activity or interest is only a few levels away from many others. Even if you are not coming at it from the angle of products, knowing related interests can give you some common language that you can use to build a rapport.

So understanding some of these relationships can provide you common ground to talk about that will take your prospects out of apprehension when they fear you are going to sell them something into a relaxed stage where you can build trust.

Take the time to figure out what these relationships are from a product aspect as well as an interest aspect. You’ll be able to relate and connect with many more people than you think.

Unconscious Decisions

March 8th, 2011

I was wrong, yup, there I said it. I used to think that my unconscious mind was only used for breathing, heartbeat rate, and other functions that kept me going. So then the conscious mind was reserved for thinking. Boy did I get that wrong!

Underneath our conscious thinking ability we have an incredible thinking and problem solving machine that is operating beneath the conscious level of our awareness. So what does that mean? Well sorry to say, most of the decisions we make are ones that are processed through our unconscious mind before we are even aware of them.

So how can we control what we are not even consciously aware of? And what kind of dialog is going on when we have some conscious thinking going on that does not align with our subconscious? Well I’m no psychologist but I do know that when we are using reason consciously, we will tend to have favor over those factors that we can easily articulate and we then tend to give them more weight than they should deserve. There the one we brought to the dance so to speak. Unfortunately, this can lead to bad decisions. So do you scrap the conscious reasoning? Nope. The conscious reasoning powers that you have are perfect for serial and logical deductive thinking. However, they can’t grasp the parallel processing that usually occurs in your unconscious mind.

What to do? Well this certainly can’t answer all your questions. If I had all the answers I’d be rich. I can tell you this from experience that the things that you are conscious of eventually, if practiced enough will work their way into your subconscious. I also know that the saying, “Garbage In, Garbage Out’, is especially true. You are not going to succeed in something when you are barraged by negative thoughts about an endeavor. If you listen to people who say, “You can’t”, “That won’t work”, or a host of other negative thoughts, they will work their way into your subconscious mind. Likewise, listening to your self-talk when it comes to success and performance, your subconscious can be your friend.

You will become what your put into your mind. Remember, it takes 7-8 positive things to be absorbed into your mind to overcome that 1 bad thing you’ve been told.

Inspiration, Change, and Happiness

December 12th, 2010

Leo Babauta of zenhabits has an interesting quip in a post called “Get Inspired” about someone enthralled in their passion professing out load on the street corners of San Francisco. He then asks:

How many of us can claim to be that excited about anything we do? If you don’t get excited by what you do, why not? Is it something we can change?

I know Gary Vanerchuck certainly is. I tend to think more like Gary than Leo with this. If it’s something we have to manufacture it isn’t from the heart.

What do you think? (Psst… Great video there as well)
________

Jeremy Day has a post called “Why Is Change So Hard” that everyone knows about but is always hesitant to do anything about. I think most people fear change because they are addicted to their habits and fear change. It would expose their vulnerabilities and embarrass them. This isn’t something they are consciously doing. It has been ingrained into them over their lifetime and and most stems from when they were young. Jeremy has some some sound advise on planning which controls expectations and can help curtail the anticipated apprehensions. I think that examining your past, going through an affirmation program of some type, will also work just as well.

What say you?
________

Finally, I invite you over to read Tina Su’s blog “Think Simple Now” Tina was recently voted one of the “Top 50 Most Influential Female Bloggers”. Her goal when she started blogging was to bring more happiness in the world. Lofty yes. Did she do it? Head on over and check the site out. She opens up and shares her joys and experiences in life. You’ll like it.

We’re about John Wayne, Johnny Cash and John Deere Way Out Here

October 26th, 2010

I was turned on to this video this past weekend by Jeffrey Combs. The reason he brought it up was we were talking about hooks. Hooks are the lyrics that bring a turnaround and melodically state the purpose of a song. They are especially prevalent in country music, which is the case here.

Jeffrey was saying that we should have a hook about our businesses. Know what your going to say if someone asks. I think is more like an elevator talk. You need to be able to explain your business in 30 seconds or less.

What’s yours?

Because

October 20th, 2010

Over the last week I’ve been reading some fascinating books on persuasion and influence that were recommended to me by Jeffery Combs. They are by an author by the name of Robert B Cialdini in 2007 and 2008 respectively. He is a doctor of psychology and has a litany of credentials to match. He has written many books on the topic and is the most cited social psychologist in the world today on the subject.

There’s a lot to learn here. Much of his research has been clinical in nature but has revealed many innate and predictable patterns of behavior when it comes to marketing. Most bring you ‘ah-ha’ moments and cause you to ponder out ways to incorporate them into your marketing. These innate triggers in most cases, are not actually psychological in nature but instinctual. They are in your DNA.

So I’ll share one of his concepts here. One of his research experiments was to determine if a person were asked to inconvenience themselves by allowing someone to cut in line ahead of them how many would do so. The inconvenience of course was time. The experiment went this way. In a line at a library, there was a copy machine where they planted people to wait for it. Then when someone would need to use it, there was a line. Then while waiting, someone would come up to the machine and say, “I need to make some copies. I have 5 copies to make. I’m in a rush?” Surprisingly to me, almost 60% said, “OK”. I’m saying I was surprised because I thought it would be less. Now there is something that was changed that brought that percentage up to almost 93%. That was quite a jump. It was almost 50% jump. What was it that made that big a difference? What would you do when asking someone that people might seem inconvenient?

The only difference was that the second experiment had the person also say, “Because I have to make some copies”. So the extra phrase consisting of the word, “because” caused an increase. He later found that because “anything” also increased the percentage. Knowing this, anytime you have to make a request or ask somebody something, wouldn’t it be wise to use the word “because”?

I know you found this interesting so I”m asking you to reciprocate and either tweet, share, or comment. Because I know it’s something you want to do, you’ll do it.

Backlinks on the front page of a blog?

September 1st, 2010

It may seem impossible that a blogger would ever give you the front page of their blog to display your wares, but it is very possible indeed. There are literally thousands of people who realized the power of this method of backlinking benefiting from page one backlinks on sites with Pagerank of 6, 7 etc. It truly is quite easy too. As long as you like writing (you do not have to be the best writer in the world, and typos are allowed!) or have a great outsourcer who is worth their salt.

For a while now, many top bloggers have used a plugin called Top Commentators, which is a widget that sits in the sidebar of a site. It sits on every page, however, so this is immediately powerful for the links that are in that Top Commentators widget. The prerequisite to get into that box is you must be making valid and worthwhile comments on the blog, and you should also be in the post count of the top 10 or 15 people. So if the number 10 spot has 5 posts, you need to write 5 posts that week/month – depending on how the blog operates.

You can use different anchor texts for different blogs. You can put your name, or your website name – the blogs do not care, as long as you are adding valuable and fresh content to their blogs. This is not spam – you are collaborating with the owner of the site – and they welcome you with open arms – and even throw in an awesome backlink to boot.

To find these cool blogs that allow you to advertise on their home page, you simply need to go to Google, and type in the following:

allintext: “Top Commentators” “Powered by WordPress “

This will throw up enough blogs for you to go through, and remember – actually pick blogs you want to comment on!

Fast Indexing Software…

August 30th, 2010

Link building can often become quite a long and laborious process for some of us that may not be so advanced as others with SEO. However, this is not the only thing that needs to be done in order to increase your position on the search engines. Once you have built your links you then need to make them actually start to work for you. This is where indexing comes in. If your links are not indexed, then they are practically worthless to you. There are two good ways to get your links indexed quickly. The first is Meta Indexing and by doing this to all of your links, you can gain hundreds, if not thousands of link backs to your main site/profile etc. The other way is to ping to all of the top RPC ping sites which will inform the search engines such as Google and Yahoo that you have new content out there to be crawled over. You need a proper link strategy in order to do this properly and this can take a long time when done manually. This is why the latest craze of indexing software has come to light. This software claims to be able to speed up this process incredibly, getting your URL’s indexed in under 2 hours for you!

The only reported downside to this software is that it may not be extremely user friendly for anyone other than the experienced internet marketers. However, there are many different kinds of this software available, all doing almost the same job. Therefore, it is simply a matter of discovering the method that works best for you and sticking with it until you have perfected the technique required. This software can be found on many forums such as the Warrior Forum etc. and a lot of these you will find offering free trials too!

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Health · Wealth · Freedom in a Modern World

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