Facebook, we are all agreed, is awesome. An awesome tool for keeping in touch with your friends, your network, your loved ones who are skiing in Austria, and of cause – awesome for spammers. Yes, we have all had the invites to events that we will never be attending, or the invites to pages that contain matter we would never be interested in… but does any of this put off the experienced, somewhat
inexperienced Facebook marketer? I should hope not, because Facebook has an amazing armoury of tools that can help grow your business overnight. I’m speaking this time about Tagging.
Tagging is used by people to get information about a link, page, photo or anything else to another person fast. When you tag somebody on your friends list, they will receive an email. It’s a much more friendly “You were tagged in a photo by John Smith” email subject too. The significance in tagging is not apparent immediately. You have to look a little closer.
Lets say you were a fan of an internet marketing page. You then tag it by inserting @ before the page’s name on your status update, saying “I just posted a pretty in depth review of XYZ website. I’d be interested to know your thoughts! Thanks, Chris.”. What happens next is fairly amazing. Your update will be posted to that page’s wall (eventually) and will go out to however many fans that page has. Fans who read the wall will see this – and possibly visit your site, and then return to “Like” your post on Facebook (or better yet, get some Social Plugins on your site so they can do it there and then).
Unfortunately, this tool is being misused by spammers too. So be careful how you use it – and as with anything online, make it relevant, make it unique, and make it count.
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